Getir vs Costco
Side-by-side comparison of AI visibility scores, market position, and capabilities
Getir pioneered instant grocery delivery globally but in 2024 exited all markets outside Turkey after a dramatic fall from its $11.8B valuation, now operating as a Turkish-only last-mile delivery company.
About
Getir is the Turkish company that invented the 10-minute grocery delivery model and briefly became one of the most valuable startups in the world before a dramatic retrenchment. Founded in Istanbul in 2015 by Nazim Salur, Getir developed the ultra-fast grocery delivery model—small dark stores positioned throughout urban neighborhoods, enabling delivery of a limited SKU grocery assortment in 10 minutes or less—that inspired a wave of similar startups globally. The company expanded aggressively to the UK, the Netherlands, Germany, France, Spain, and the United States during 2021-2022 at the height of venture capital enthusiasm for quick commerce.
NASDAQ: COST warehouse club at $249.6B FY2024 revenue with 73.4M cardholders and $50B+ Kirkland Signature; 90%+ renewal rate with $65/$130 membership fee competing with Sam's Club for warehouse retail.
About
Costco Wholesale Corporation is an Issaquah, Washington-based membership warehouse club — listed on NASDAQ (NASDAQ: COST) — operating 897 warehouse locations globally (as of mid-2025) across the United States, Canada, United Kingdom, Japan, Korea, Australia, Spain, France, China, and Iceland, providing paid members (73.4 million cardholders representing 136.8 million authorized users as of fiscal year end 2024) with bulk merchandise, groceries, electronics, appliances, tires, optical services, pharmacy, and the Kirkland Signature private label brand at prices consistently below traditional retail channels. Costco generated $249.6 billion in total revenue in fiscal year 2024 (ended September 2024, +5% year-over-year), with membership fee revenue of $4.83 billion providing the financial foundation that enables Costco's famously low product margins.
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