Gen Digital vs Clorox
Side-by-side comparison of AI visibility scores, market position, and capabilities
Tempe AZ consumer cybersecurity (NASDAQ: GEN) ~$3.8B FY2024 revenue; Norton+Avast+LifeLock 500M+ users, NortonLifeLock-Avast merger 2022, identity protection growth competing with McAfee and Aura.
About
Gen Digital Inc. is a Tempe, Arizona-based consumer cybersecurity company — publicly traded on the NASDAQ (NASDAQ: GEN) as an S&P 500 Information Technology component — providing digital safety products and services for individuals and families through a portfolio of brands including Norton (antivirus, VPN, identity protection), Avast (security for PC and mobile), LifeLock (identity theft protection and dark web monitoring), Avira (European consumer security), and CCleaner (device optimization) through approximately 4,000 employees serving 500+ million users globally. Gen Digital was formed in September 2022 through the merger of NortonLifeLock and Avast (acquired for $8.6 billion), combining two of the three largest global consumer cybersecurity brands — Norton's North American household name recognition and LifeLock's identity theft insurance and recovery services with Avast's European and Asian user base. In fiscal year 2024 (ending March 2024), Gen Digital reported revenues of approximately $3.8 billion with adjusted EPS growth as the company integrated the Avast acquisition, captured cross-sell opportunities (marketing Norton 360 with LifeLock to Avast's 40+ million paying subscribers), and managed the post-acquisition deleveraging of the $6+ billion debt load from the Avast acquisition financing. CEO Vincent Pilette leads Gen Digital's strategy of evolving consumer cybersecurity from device protection (antivirus for Windows PCs) to comprehensive digital life safety: identity protection, financial fraud monitoring, VPN privacy, parental controls, and dark web surveillance — a broader Total Digital Safety positioning that expands the addressable market beyond the traditional antivirus software category.
NYSE-listed (CLX) consumer goods at $7.1B revenue with 60%+ US bleach market share; Clorox, Pine-Sol, Burt's Bees, and Glad competing with Reckitt Lysol and P&G for household cleaning leadership.
About
Clorox Company is an Oakland, California-based multinational consumer goods company — listed on NYSE (NYSE: CLX) — manufacturing and marketing cleaning, disinfecting, and household products under the Clorox, Pine-Sol, Glad, Hidden Valley, Burt's Bees, and Brita brands across 100+ countries, generating $7.1 billion in revenue in fiscal year 2024. Founded in 1913 (as Electro-Alkaline Company) and known primarily for bleach-based cleaning and disinfecting products, Clorox diversified through decades of brand acquisitions into food (Hidden Valley Ranch), natural personal care (Burt's Bees), water filtration (Brita), bags and wraps (Glad), and professional cleaning (Clorox Pro).
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