Gatik AI vs Fullpath
Side-by-side comparison of AI visibility scores, market position, and capabilities
Autonomous middle-mile trucking. First US company to operate fully driverless trucks at commercial scale. $600M in contracts. Founded 2017, Mountain View. $273M raised.
About
Gatik AI was founded in 2017 in Mountain View, California, by researchers from Carnegie Mellon University and the University of Edinburgh with the mission of making autonomous trucking commercially viable by focusing on the middle mile — the fixed, repeatable B2B routes between distribution centers, warehouses, and retail locations. Unlike long-haul autonomous trucking companies pursuing complex, unpredictable highway routes, Gatik's operational design domain strategy restricts its vehicles to known, mapped corridors where the constrained environment allows for earlier commercial deployment and faster safety case accumulation.\n\nGatik operates Class 3–6 autonomous trucks on B2B delivery routes for major retail and logistics customers, including Walmart, Loblaw, and Georgia-Pacific. Its proprietary autonomy stack handles route navigation, obstacle detection, loading dock operations, and multi-stop delivery sequences within its defined operational corridors. Gatik became the first US company to commercially operate fully driverless trucks — with no safety driver onboard — at scale, a milestone that validates its safety case methodology and positions it ahead of competitors still requiring human supervision.\n\nGatik has secured $600M in contracted revenue from its customer base, providing revenue visibility unusual for an autonomous vehicle company at its stage. The company raised over $100M in total funding and has expanded its geographic footprint across multiple US states and Canada. Gatik's middle-mile focus, commercial driverless operations milestone, and long-term customer contracts differentiate it from both fully driverless trucking moonshots like Waymo Via and traditional fleet management technology companies, positioning it as the most commercially grounded autonomous middle-mile operator in North America.
Customer data platform for auto dealerships that unifies DMS, CRM, website, and ad data to power AI-driven marketing. Tel Aviv-based; formerly AutoLeadStar; serves 1,000+ dealerships across North America.
About
Fullpath is a customer data platform (CDP) built specifically for automotive dealerships, headquartered in Tel Aviv, Israel. Formerly known as AutoLeadStar before rebranding, Fullpath unifies dealership first-party data from DMS, CRM, website behavior, ad platform, and service history into a single customer intelligence layer. This unified data foundation enables dealerships to run AI-powered marketing campaigns with precise audience targeting, retargeting, and lifecycle messaging—capabilities that were previously only accessible to enterprise brands with dedicated data teams. Fullpath serves hundreds of dealerships and dealer groups across the United States.\n\nFullpath's core product is its CDXP (Customer Data and Experience Platform), which ingests data from all of a dealer's systems and activates it across paid social, paid search, email, and display channels without requiring dealers to manually build and maintain audience segments. The platform's AI layer continuously optimizes campaign performance based on real conversion signals—using VDP views, CRM leads, service appointments, and actual sales from the DMS—rather than proxy engagement metrics. Fullpath also provides an attribution model that ties marketing spend directly to closed deals, giving dealers clearer ROI visibility than traditional digital marketing reporting.\n\nFullpath competes with PureCars, Foureyes, and traditional automotive digital agencies in the dealer data activation and AI marketing market. For dealer groups that have accumulated years of CRM, DMS, and service data but lack the tools to activate it intelligently, Fullpath provides a modern CDP layer that turns historical customer data into a durable competitive advantage. Its Israeli engineering roots and CDP-native architecture give it a product depth in data unification and AI activation that automotive-specific marketing tools built on top of general ad platforms often cannot match.
AI Visibility Head-to-Head
Key Details
Capabilities & Ecosystem
Capabilities
Integrations
Also Compare
Track AI Visibility in Real Time
Monitor how your brand performs across ChatGPT, Gemini, Perplexity, Claude, and Grok daily.