Fullpath vs Ekho
Side-by-side comparison of AI visibility scores, market position, and capabilities
Customer data platform for auto dealerships that unifies DMS, CRM, website, and ad data to power AI-driven marketing. Tel Aviv-based; formerly AutoLeadStar; serves 1,000+ dealerships across North America.
About
Fullpath is a customer data platform (CDP) built specifically for automotive dealerships, headquartered in Tel Aviv, Israel. Formerly known as AutoLeadStar before rebranding, Fullpath unifies dealership first-party data from DMS, CRM, website behavior, ad platform, and service history into a single customer intelligence layer. This unified data foundation enables dealerships to run AI-powered marketing campaigns with precise audience targeting, retargeting, and lifecycle messaging—capabilities that were previously only accessible to enterprise brands with dedicated data teams. Fullpath serves hundreds of dealerships and dealer groups across the United States.\n\nFullpath's core product is its CDXP (Customer Data and Experience Platform), which ingests data from all of a dealer's systems and activates it across paid social, paid search, email, and display channels without requiring dealers to manually build and maintain audience segments. The platform's AI layer continuously optimizes campaign performance based on real conversion signals—using VDP views, CRM leads, service appointments, and actual sales from the DMS—rather than proxy engagement metrics. Fullpath also provides an attribution model that ties marketing spend directly to closed deals, giving dealers clearer ROI visibility than traditional digital marketing reporting.\n\nFullpath competes with PureCars, Foureyes, and traditional automotive digital agencies in the dealer data activation and AI marketing market. For dealer groups that have accumulated years of CRM, DMS, and service data but lack the tools to activate it intelligently, Fullpath provides a modern CDP layer that turns historical customer data into a durable competitive advantage. Its Israeli engineering roots and CDP-native architecture give it a product depth in data unification and AI activation that automotive-specific marketing tools built on top of general ad platforms often cannot match.
End-to-end vehicle commerce platform automating titling, registration, and compliance for OEM national sales; $17.3M from Activant, JPMorgan Payments, and Winnebago with 20+ OEM customers.
About
Ekho is an end-to-end vehicle commerce platform that provides digital sales infrastructure for automotive dealers and OEMs — handling the complete transaction lifecycle for nationwide vehicle sales including digital checkout, financing integration, titling, registration, and compliance management for vehicles sold across state lines. Founded and backed by Y Combinator, Activant Capital, JPMorgan Payments, and Winnebago Industries, Ekho raised $17.3 million total including a $15 million Series A, serving 20+ OEM customers including four publicly traded manufacturers.
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