FreeWill vs Palo Alto Networks
Side-by-side comparison of AI visibility scores, market position, and capabilities
NYC planned giving PBC (founded 2017) with $30M Series B (Bain Capital Double Impact); 1M+ estate plans and $10B+ charitable giving committed across 1,500+ nonprofits; acquired Grant Assistant AI grant writing in 2024.
About
FreeWill is a New York City-based public benefit corporation and certified B Corp — backed with $30 million in Series B funding led by Bain Capital Double Impact — providing free online estate planning tools (wills, living trusts, powers of attorney, healthcare directives) that simultaneously democratize access to legal services for individuals and unlock major gifts for nonprofit partners. Founded in 2017 at Stanford University by co-CEOs Jennifer Xia Spradling and Patrick Schmitt, FreeWill has facilitated over one million free estate plans and generated more than $10 billion in committed charitable giving for 1,500+ nonprofit partners. In 2024, FreeWill acquired Grant Assistant, an AI-powered grant proposal platform that reduces grant writing time by two-thirds — marking FreeWill's first international expansion with teams added in Washington D.C. and Lahore, Pakistan. FreeWill employs 200 people across the United States and internationally, with Spradling leading product and engineering from Seattle while Schmitt leads sales and customer success from Miami.
Santa Clara cybersecurity platform (NASDAQ: PANW) $8.0B FY2024 revenue (+16%); platformization 3,600+ customers, Cortex XSIAM AI SOC, $4.2B NGSSAR +42%, competing with CrowdStrike and Microsoft Defender.
About
Palo Alto Networks, Inc. is a Santa Clara, California-based cybersecurity platform company — publicly traded on the NASDAQ (NASDAQ: PANW) as an S&P 500 Information Technology component — providing network security, cloud security, and AI-driven security operations through three integrated security platforms: Strata (network security — next-generation firewalls, SD-WAN, Zero Trust Network Access), Prisma Cloud (cloud security posture management, cloud workload protection, CSPM/CWPP), and Cortex (AI-driven security operations — XSIAM extended security intelligence and automation management, XDR endpoint detection and response, XSOAR security orchestration) through approximately 15,000 employees worldwide. In fiscal year 2024 (ending July 2024), Palo Alto Networks reported revenues of $8.0 billion (+16% year-over-year), with next-generation security Annual Recurring Revenue (ARR — Prisma Cloud and Cortex subscriptions) growing 42% to $4.2 billion as large enterprise and government customers consolidated security toolsets onto Palo Alto Networks' platform versus maintaining dozens of point solution security vendors. CEO Nikesh Arora (joined 2018 from SoftBank as Chairman and CEO) has executed the "platformization" strategy — convincing large enterprise security buyers to replace 10-15 individual security vendors (email security, endpoint protection, cloud workload protection, network detection) with a consolidated Palo Alto Networks platform contract that provides 80% of point-solution capabilities at 50% of the total cost — using the first-year transition economics to accelerate platform adoption through deferred commitment offers (paying a lower platform price in year 1 in exchange for multi-year platform commitment in years 2-4).
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