Fourth vs Daring Foods
Side-by-side comparison of AI visibility scores, market position, and capabilities
London-based hospitality workforce and supply chain platform formed from HotSchedules and Fourth merger; serves 15,000+ locations across restaurants and hotels globally.
About
Fourth is a workforce management and supply chain platform for the hospitality and restaurant industries, headquartered in London, UK. The company was formed through the merger of HotSchedules, a leading US restaurant scheduling platform, and Fourth, a UK-based hospitality HR and supply chain solution. The combined entity serves over 15,000 restaurant and hotel locations globally, with a strong presence in both North America and the United Kingdom.\n\nFourth's workforce platform covers employee scheduling, time and attendance, HR and onboarding, payroll integration, and compliance management. Its scheduling tools are deeply integrated with POS and sales forecast data, allowing managers to align labor to demand and control costs in real time. The platform's HR module handles hiring workflows, onboarding documentation, and employee records for the high-turnover hospitality workforce, reducing administrative burden on general managers and operators.\n\nFourth's supply chain module, used primarily by UK customers, covers inventory management, menu costing, and supplier ordering — giving operators an integrated view of both labor and food costs. The company competes with Crunchtime, 7shifts, and Harri in the workforce management space, and differentiates through its combined US and UK market presence, its legacy HotSchedules brand recognition, and its ability to serve both restaurant and hotel operations within a single platform.
Plant-based chicken brand in 15,000+ US doors (Walmart, Target, Whole Foods, Sprouts); acquired by Australian v2food in Jul 2025 but continues to operate independently; raised $120M+ total; expanding with methylcellulose-free products in 2026.
About
Daring Foods is a plant-based chicken company founded in 2018 by Ross Mackay and Eliott Kessas that produces non-GMO, high-protein plant-based chicken alternatives designed to mimic the taste, texture, and versatility of conventional chicken. The company''s product lineup includes plain, lemon & herb, southern fried, buffalo, and breaded plant-based chicken pieces, available in grocery retail and foodservice channels. Daring''s products are free from artificial ingredients, high in protein, and certified non-GMO, positioning the brand at the intersection of convenience and clean-label plant-based nutrition.
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