Forter vs Zscaler

Side-by-side comparison of AI visibility scores, market position, and capabilities

Zscaler leads in AI visibility (90 vs 72)
Forter logo

Forter

LeaderCybersecurity

E-commerce Trust & Fraud Prevention

Forter is the leading e-commerce fraud prevention platform using real-time AI decisions; raised $525M at $3B valuation; processes $300B+ in annual GMV; clients include Nordstrom, Priceline, and Instacart; Tel Aviv and New York.

AI VisibilityBeta
Overall Score
B72
Category Rank
#57 of 279
AI Consensus
81%
Trend
stable
Per Platform
ChatGPT
71
Perplexity
67
Gemini
71

About

Forter is the global leader in e-commerce fraud prevention and trust intelligence, providing real-time AI-powered approve/decline decisions for online transactions at the moment of checkout. Founded in 2013 in Tel Aviv by Michael Reitblat, Liron Damri, and Alon Shemesh — veterans of the Israeli cybersecurity ecosystem — Forter raised $525 million across multiple funding rounds, achieving a $3 billion valuation, with investors including Sequoia Capital, Tiger Global, NewView Capital, and Scale Venture Partners.

Full profile
Zscaler logo

Zscaler

LeaderSecurity

Zero Trust

San Jose zero trust security (NASDAQ: ZS) surpassing $3B ARR FY2025; 500B+ daily transactions across 160+ data centers for 8,650+ enterprises and 35% Forbes Global 2000 competing with Palo Alto Prisma for enterprise zero trust.

AI VisibilityBeta
Overall Score
A90
Category Rank
#4 of 279
AI Consensus
81%
Trend
stable
Per Platform
ChatGPT
90
Perplexity
96
Gemini
95

About

Zscaler is a San Jose, California-based cloud security company — publicly traded on NASDAQ (NASDAQ: ZS) at approximately $30 billion market capitalization — operating the world's largest security cloud, the Zscaler Zero Trust Exchange, that processes 500+ billion daily transactions across 160+ data centers globally. In fiscal year 2025 (ended July 31, 2025), Zscaler surpassed $3 billion in annual recurring revenue (ARR) with Q4 FY2025 revenue of $719.2 million (21% year-over-year growth), serving 8,650+ enterprise customers including 35% of the Forbes Global 2000. The platform's flagship products — Zscaler Internet Access (ZIA, secure web gateway), Zscaler Private Access (ZPA, zero trust network access), and Zscaler Digital Experience (ZDX, application performance monitoring) — have eliminated traditional VPN and network perimeter architectures for thousands of enterprises. Founded in 2007 by CEO Jay Chaudhry (serial security entrepreneur who built and sold four prior security companies); IPO March 2018.

Full profile

AI Visibility Head-to-Head

72
Overall Score
90
#57
Category Rank
#4
81
AI Consensus
81
stable
Trend
stable
71
ChatGPT
90
67
Perplexity
96
71
Gemini
95
75
Claude
89
74
Grok
91

Key Details

Category
E-commerce Trust & Fraud Prevention
Zero Trust
Tier
Leader
Leader
Entity Type
brand
company

Capabilities & Ecosystem

Capabilities

Only Zscaler
Zero Trust

Integrations

Only Zscaler
Zscaler is classified as company.

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