FloQast vs Principal Financial Group
Side-by-side comparison of AI visibility scores, market position, and capabilities
Accounting transformation platform. $200M+ ARR (Jan 2026). $1.6B valuation. 2,600+ teams (Twilio, Zoom, Snowflake). AI Agents via FloQast Transform. Founded 2013, LA. Private.
About
FloQast was founded in 2013 in Los Angeles, California, by former accountants who experienced firsthand the chaos of month-end close processes at fast-growing companies. The company's mission is to transform how accounting teams operate by replacing fragmented, spreadsheet-driven workflows with a purpose-built platform that brings structure, automation, and AI-driven intelligence to the accounting function. FloQast was designed from day one for accountants by accountants, giving it deep domain credibility and workflow alignment that generic finance automation tools lack.\n\nFloQast's platform covers the full spectrum of accounting operations, from close management and reconciliation to reporting, compliance, and AI-powered agentic workflows through its FloQast Transform product line. Over 2,600 accounting teams at companies including Twilio, Zoom, and Snowflake use FloQast to manage their close process, maintain audit trails, and ensure accuracy across financial reporting cycles. The platform integrates with major ERP systems and financial data sources, serving as the operational layer that sits on top of the general ledger to coordinate the human and automated tasks required to close books accurately and on time. FloQast Transform extends this foundation with AI agents that can autonomously handle reconciliation, variance analysis, and other high-volume accounting tasks.\n\nFloQast surpassed $200 million in annual recurring revenue in January 2026, a milestone that cements its position as one of the most successful vertical SaaS companies in the accounting technology space. The company carries a $1.6 billion valuation and remains privately held, continuing to invest in product expansion and enterprise market penetration. With AI agents increasingly capable of handling core accounting workflows, FloQast is positioned to lead the broader transformation of the CFO technology stack.
Des Moines retirement and asset management (NASDAQ: PFG) at $16.13B 2024 revenue (+18%), $753B AUM; new CEO Deanna Strable (Jan 2025), Ascensus ESOP acquisition (2024), $1.7T AUA competing with Empower for mid-market 401(k).
About
Principal Financial Group, Inc. is a Des Moines, Iowa-based financial services company — publicly traded on NASDAQ (NASDAQ: PFG) as an S&P 500 Financials component — providing retirement savings, asset management, and group insurance and benefits to 61 million customers worldwide through approximately 20,000 employees with $753 billion in assets under management (AUM) as of Q2 2025, $1.7 trillion in assets under administration, and $16.13 billion in 2024 annual revenue (up 18% year-over-year) with net income of $1.57 billion. Founded in 1879 as The Bankers Life Association by Edward Temple and Simon Casady to provide affordable life insurance to Iowans, Principal demutualized and completed its IPO in 2001. Deanna Strable became President and CEO in January 2025 (succeeding Dan Houston), with Joel Pitz named CFO. Principal operates through three segments: Retirement and Income Solutions (RIS — 401(k), 403(b), defined benefit plans, nonqualified executive benefits, pension risk transfer, and individual retirement products), Principal Asset Management (equity, fixed income, real estate, and alternative investments for institutional clients), and Benefits and Protection (group dental, vision, life, and disability insurance). Key acquisitions include AFP Cuprum (Chilean pension, $1.5B, 2012), Wells Fargo's institutional retirement and trust business ($1.2B, 2019, adding 401(k)/pension/ESOP plans), and the 2024 agreement to acquire Ascensus's ESOP business (800 plans, 165,000+ participants). Principal's market capitalization stands at approximately $18.3 billion.
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