Fishbowl Inventory vs Extensiv
Side-by-side comparison of AI visibility scores, market position, and capabilities
Manufacturing & Warehouse Management for QuickBooks Users
Manufacturing and warehouse management software extending QuickBooks for product businesses needing advanced inventory control. Orem UT; founded 2001; large US installed base of SMB manufacturers, wholesalers, and distributors relying on QuickBooks accounting.
About
Fishbowl Inventory is a manufacturing and warehouse management software company best known for its deep integration with QuickBooks, providing advanced inventory control, manufacturing, and warehouse management capabilities to product businesses that use QuickBooks for accounting but need more than QuickBooks' native inventory features. Founded in 2001 and headquartered in Orem, Utah, Fishbowl has built a large installed base of small and mid-market manufacturers, wholesalers, and distributors who prefer to keep QuickBooks as their accounting system while using Fishbowl for operational inventory management.\n\nFishbowl's platform covers multi-location inventory tracking, manufacturing with bill of materials and work orders, warehouse management with bin and lot tracking, purchasing and receiving, and sales order management. The QuickBooks integration synchronizes customer records, vendor records, items, and financial transactions between Fishbowl and QuickBooks, providing a connected system where Fishbowl manages the operational complexity and QuickBooks handles the financial reporting. Fishbowl also offers standalone cloud capabilities through Fishbowl Online for businesses that prefer a cloud deployment.\n\nFishbowl competes with inFlow, Cin7, Unleashed, and the manufacturing add-ons available for QuickBooks. The company's established brand recognition in the QuickBooks ecosystem and its large installed base of existing customers have sustained its market position despite increasing competition from cloud-native alternatives. Fishbowl's long track record and specific positioning as the leading QuickBooks inventory add-on continue to drive strong customer acquisition from the QuickBooks user base.
WMS and OMS platform for 3PL fulfillment networks; raised $80M+; formerly 3PL Central. Los Angeles CA; serves 3PLs and brands with Skubana-powered order management and Cart Rover integrations across 100+ e-commerce platform connections.
About
Extensiv is a supply chain software company that provides warehouse management, order management, and network orchestration platforms specifically designed for third-party logistics providers and the brands they serve. Formerly known as 3PL Central, the company rebranded as Extensiv after a series of strategic acquisitions including Skubana (multi-channel order management), Infoplus Commerce, and Cart Rover (integration platform), assembling a comprehensive technology suite for the 3PL fulfillment ecosystem. Headquartered in Los Angeles, California, Extensiv has raised more than $80 million from investors including Trinity Ventures and Warburg Pincus.\n\nExtensiv's 3PL Warehouse Manager is one of the most widely deployed cloud-based WMS platforms in the 3PL industry, used by hundreds of fulfillment centers to manage inventory, receive and ship orders, process returns, and bill clients. The platform's multi-client architecture is built for the complexity of 3PL operations where a single warehouse serves multiple brand customers with different SKU catalogs, order profiles, and billing structures. Extensiv Order Manager provides brands with a multi-channel order management system that connects to e-commerce platforms and routes orders to the optimal fulfillment location.\n\nExtensiv's network model connects 3PL warehouses and the brands they serve in a shared platform, enabling more seamless data exchange and collaboration than traditional EDI-based integrations. The company serves the rapidly growing e-commerce fulfillment market where brands are increasingly outsourcing warehousing and fulfillment to 3PL networks rather than operating their own distribution infrastructure. Extensiv competes with Deposco, Manhattan Associates, and newer entrants in the 3PL WMS space.
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