Figures vs Grafana Labs

Side-by-side comparison of AI visibility scores, market position, and capabilities

Grafana Labs leads in AI visibility (45 vs 37)
Figures logo

Figures

EmergingGlobal Payroll & Compensation Management

Compensation Benchmarking

Figures raised €10M+ for crowdsourced real-time comp benchmarking and pay equity analytics for European tech companies across France, Germany, UK, and Spain; founded 2020, Paris.

AI VisibilityBeta
Overall Score
D37
Category Rank
#2 of 2
AI Consensus
90%
Trend
up
Per Platform
ChatGPT
41
Perplexity
40
Gemini
40

About

Figures was founded in 2020 in Paris, France and raised over €10M to build a compensation benchmarking and pay equity platform specifically designed for European technology companies. The company recognized that most compensation data in Europe was either US-centric, outdated, or locked in expensive analyst subscriptions, and built a crowdsourced compensation database with real-time data from tech companies across France, Germany, the UK, Spain, and other European markets.\n\nThe platform allows HR leaders and compensation managers to benchmark salaries, equity grants, and total compensation packages against relevant peer companies using role, seniority, location, company stage, and industry filters. Figures also provides pay equity analysis tools that help companies identify and address gender and demographic pay gaps within their organizations, which is increasingly important as European pay transparency regulations come into force across EU member states.\n\nFigures integrates with HRIS systems to automate the data submission process for contributing companies, reducing the friction of participation in its benchmarking network and improving data freshness. The company competes against Radford, CompensationTool, and global platforms like Pave and Assemble in the compensation benchmarking category, with its European tech focus and pay equity capabilities as its primary differentiators.

Full profile
Grafana Labs logo

Grafana Labs

ChallengerIT Operations & Observability

Metrics Visualization

Open-source observability leader with $6B valuation; Grafana dashboards plus Loki/Tempo/Mimir stack serving millions of installations as Datadog alternative with community-driven adoption.

AI VisibilityBeta
Overall Score
C45
Category Rank
#1 of 1
AI Consensus
62%
Trend
down
Per Platform
ChatGPT
46
Perplexity
41
Gemini
36

About

Grafana Labs is the company behind Grafana — the world's most widely used open-source observability and data visualization platform — providing the Grafana Cloud managed service, Grafana Enterprise, and a suite of open-source tools including Loki (log aggregation), Tempo (distributed tracing), and Mimir (long-term Prometheus metrics storage). Founded in 2019 by Raj Dutt, Torkel Ödegaard, and Tom Wilkie (the creators of the original Grafana open-source project) in New York, Grafana Labs has raised over $600 million at a $6 billion valuation.\n\nGrafana's open-source project — downloadable and self-hostable for free — has driven extraordinary community adoption: millions of Grafana installations globally power engineering, IoT, and business dashboards at organizations from startups to large enterprises. Grafana's plugin ecosystem connects to 200+ data sources (Prometheus, InfluxDB, Elasticsearch, AWS CloudWatch, databases), making it the universal observability visualization layer. Grafana Cloud packages the open-source tools into a fully managed SaaS offering with unlimited metrics, logs, traces, and dashboards.\n\nIn 2025, Grafana Labs competes in the observability platform market against Datadog, New Relic, Dynatrace, and the ELK/OpenSearch stack for enterprise monitoring and observability. Grafana's open-source-first model creates a moat through developer community and ecosystem — engineers who build personal dashboards on Grafana become advocates for Grafana Cloud at their employers. The company's OpenTelemetry alignment and multi-source data philosophy ("query any data, anywhere") differentiates it from Datadog's monolithic agent model. The 2025 strategy focuses on growing Grafana Cloud enterprise adoption, advancing AI-powered Sift (automatic anomaly investigation), and expanding the Grafana IRM (incident response management) product.

Full profile

AI Visibility Head-to-Head

37
Overall Score
45
#2
Category Rank
#1
90
AI Consensus
62
up
Trend
down
41
ChatGPT
46
40
Perplexity
41
40
Gemini
36
37
Claude
53
39
Grok
46

Key Details

Category
Compensation Benchmarking
Metrics Visualization
Tier
Emerging
Challenger
Entity Type
brand
company

Capabilities & Ecosystem

Capabilities

Only Figures
Compensation Benchmarking
Only Grafana Labs
Metrics Visualization

Integrations

Only Grafana Labs
Grafana Labs is classified as company.

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