Figure Technologies vs JPMorgan Chase
Side-by-side comparison of AI visibility scores, market position, and capabilities
America's #1 non-bank HELOC lender originating $6B annually; IPO'd on Nasdaq (FIGR) Sep 2025 at $7.6B valuation; $17B+ lifetime home equity lending on Provenance Blockchain; merged with Figure Markets to unify lending, trading, and yield.
About
Figure Technologies is a San Francisco-based financial technology company founded in 2018 by Mike Cagney and June Ou that operates as the leading non-bank home equity line of credit (HELOC) lender in the United States. Figure uses blockchain technology — specifically the Provenance Blockchain, which Figure co-developed — as its core loan origination, settlement, and marketplace infrastructure. This blockchain-native architecture enables Figure to originate, close, and fund HELOCs in as few as five days through a fully digital application process, compared to the four to six weeks required by traditional bank HELOC lenders. Figure''s streamlined digital-first model passes efficiency gains to borrowers in the form of competitive rates and faster access to their home equity.
New York City largest US bank (NYSE: JPM) $177B FY2024 net revenue, $58.5B net income (record); IB fees +49%, First Republic acquisition 2023, #1 consumer deposits and IB competing with Goldman and Bank of America.
About
JPMorgan Chase & Co. is a New York City-based global financial services company — publicly traded on the New York Stock Exchange (NYSE: JPM) as a Dow Jones Industrial Average and S&P 500 Financials component — providing investment banking, financial services for consumers and small businesses (Chase banking), commercial banking, financial transaction processing, and asset and wealth management through approximately 316,000 employees in 60+ countries. JPMorgan Chase is the largest US bank by assets ($3.9 trillion) and market capitalization ($600B+), formed through the 2000 merger of J.P. Morgan & Co. with Chase Manhattan Bank, subsequent acquisition of Bank One in 2004 (bringing Jamie Dimon as CEO), acquisition of Bear Stearns in March 2008 (emergency government-assisted rescue during the financial crisis), acquisition of Washington Mutual's banking assets from FDIC receivership in September 2008, and the May 2023 acquisition of First Republic Bank from FDIC receivership (adding $92B in deposits, $173B in loans, and 80 wealth management offices following First Republic's collapse from SVB-contagion bank run). In fiscal year 2024, JPMorgan Chase reported total net revenues of $177 billion and net income of $58.5 billion — the highest annual profit ever reported by a US bank — driven by investment banking fee recovery ($8.7B IB fees, +49% year-over-year as M&A and IPO markets recovered), net interest income strength from high-rate environment, and consumer bank deposit and loan growth. CEO Jamie Dimon has led JPMorgan Chase for 20 years, making it the only major US bank to avoid TARP (Troubled Asset Relief Program) losses during the 2008 financial crisis and growing it into the dominant US financial services franchise with #1 market share in global investment banking, US credit cards (Chase Freedom, Sapphire, Ink business cards), US consumer deposits, US wealth management, and US commercial real estate lending.
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