Figure Technologies vs Coinbase
Side-by-side comparison of AI visibility scores, market position, and capabilities
America's #1 non-bank HELOC lender originating $6B annually; IPO'd on Nasdaq (FIGR) Sep 2025 at $7.6B valuation; $17B+ lifetime home equity lending on Provenance Blockchain; merged with Figure Markets to unify lending, trading, and yield.
About
Figure Technologies is a San Francisco-based financial technology company founded in 2018 by Mike Cagney and June Ou that operates as the leading non-bank home equity line of credit (HELOC) lender in the United States. Figure uses blockchain technology — specifically the Provenance Blockchain, which Figure co-developed — as its core loan origination, settlement, and marketplace infrastructure. This blockchain-native architecture enables Figure to originate, close, and fund HELOCs in as few as five days through a fully digital application process, compared to the four to six weeks required by traditional bank HELOC lenders. Figure''s streamlined digital-first model passes efficiency gains to borrowers in the form of competitive rates and faster access to their home equity.
Coinbase is the largest U.S. cryptocurrency exchange with $6.6B revenue in 2024, providing retail and institutional investors with trading, staking, custody, and Web3 developer services.
About
Coinbase (Nasdaq: COIN) is the largest U.S.-regulated cryptocurrency exchange and digital asset platform, providing tens of millions of retail users and thousands of institutional clients with services spanning trading, staking, custody, and Web3 infrastructure. Founded in 2012 by Brian Armstrong and Fred Ehrsam, Coinbase became the first major U.S. cryptocurrency company to go public, listing on Nasdaq in April 2021 in a landmark direct listing that valued the company at over $85 billion at its peak.
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