Fabric vs Square
Side-by-side comparison of AI visibility scores, market position, and capabilities
Fabric is a headless, API-first commerce platform offering modular OMS, PIM, cart, and pricing services for mid-market and enterprise retailers; raised $140M Series C in 2022;
About
Fabric is a commerce technology company founded in 2017 by Faisal Masud and headquartered in Seattle, Washington. The company builds a headless, API-first commerce platform that provides retailers and brands with modular, independently deployable services for order management (OMS), product information management (PIM), shopping cart, promotions, pricing, and customer identity. Unlike monolithic platforms such as Salesforce Commerce Cloud or SAP Commerce, Fabric's composable architecture lets retailers adopt individual modules to replace specific legacy components without a full platform migration, or build a complete headless commerce stack from the ground up.
Q2 2025: Gross profit $2.5B (+14% YoY), adjusted operating income $550M (+38% YoY); raised full year guidance to $10.17B gross profit (+14% YoY); mid-market merchants 45% of GPV with 20% annual growth
About
Square was founded in 2009 by Jack Dorsey and Jim McKelvey to enable any business owner to accept card payments with a smartphone and simple dongle, democratizing point-of-sale infrastructure that had been gated behind expensive hardware and merchant account applications. The founding insight — that payment acceptance was a software problem, not a financial services gatekeeping function — transformed the merchant services market. Square's core technology evolved from a card reader into a full commerce operating system covering payments, POS software, inventory, scheduling, and loyalty.\n\nSquare's platform serves businesses from sole-proprietor food stalls to multi-location retailers with Square POS, Square Online for e-commerce, Square Payroll, Square Loans, Square Marketing, and hardware including terminals and kitchen display systems. It is designed to provide enterprise-grade commerce functionality without enterprise-grade implementation complexity. Square is a subsidiary of Block, Inc. — renamed from Square, Inc. in 2021 — alongside Cash App and Afterpay.\n\nSquare generated $2.5 billion in gross profit in Q2 2025, up 14% year-over-year, with Block raising full-year 2025 guidance to $10.17 billion. It competes with Shopify, Toast, and Stripe, differentiating through hardware-to-software integration, SMB focus, and embedded financial services including Square Loans and Afterpay. Its combination of payment processing scale, business management software, and embedded financial products positions it as the most comprehensive commerce platform for US SMBs.
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