Fabric vs Shopify
Side-by-side comparison of AI visibility scores, market position, and capabilities
Fabric is a headless, API-first commerce platform offering modular OMS, PIM, cart, and pricing services for mid-market and enterprise retailers; raised $140M Series C in 2022;
About
Fabric is a commerce technology company founded in 2017 by Faisal Masud and headquartered in Seattle, Washington. The company builds a headless, API-first commerce platform that provides retailers and brands with modular, independently deployable services for order management (OMS), product information management (PIM), shopping cart, promotions, pricing, and customer identity. Unlike monolithic platforms such as Salesforce Commerce Cloud or SAP Commerce, Fabric's composable architecture lets retailers adopt individual modules to replace specific legacy components without a full platform migration, or build a complete headless commerce stack from the ground up.
NYSE: SHOP e-commerce platform at $8.88B FY2024 revenue with $292.28B GMV across 4.82M stores; Black Friday $11.5B processing competing with WooCommerce and BigCommerce for small-to-enterprise direct-to-consumer commerce.
About
Shopify Inc. is an Ottawa, Canada-based e-commerce platform — listed on NYSE (NYSE: SHOP) — providing 4.82+ million active merchant stores of all sizes (from solo entrepreneurs to enterprise brands) with tools for online store creation, multi-channel selling (web, mobile, social, in-person), payment processing (Shopify Payments, Shop Pay), inventory management, fulfillment, and marketing analytics, generating $8.88 billion in revenue in fiscal year 2024 (+26% year-over-year) with $292.28 billion in gross merchandise volume (GMV, +24%) and 875+ million customers who have purchased from Shopify merchant stores. Founded in 2006 by Tobias Lütke, Daniel Weinand, and Scott Lake (started as a snowboard equipment store, pivoted to become the platform), Shopify has become the operating system for independent commerce — the default e-commerce infrastructure for the direct-to-consumer brand economy.
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