F45 vs L'Oréal
Side-by-side comparison of AI visibility scores, market position, and capabilities
Global HIIT franchise with 1,500 studios; technology-driven 45-minute functional training acquired through restructuring after financial difficulties post-NYSE IPO.
About
F45 Training is a global fitness franchise offering 45-minute functional training group classes combining circuit and HIIT training across its approximately 1,500 studios in 63 countries. Founded in 2013 in Sydney, Australia by Adam Gilchrist and Rob Deutsch, F45 went public on NYSE in July 2021 and attracted celebrity investor Mark Wahlberg as a brand ambassador and equity holder. The franchise model has made F45 one of the fastest-growing fitness brands globally by leveraging its technology-driven class delivery — screens in studios guide workouts from a central content library, ensuring consistent quality regardless of instructor.
L'Oréal outperformed the global beauty market with €44B in 2025 sales and acquired Kering Beauté for ~€4B, accelerating into luxury fragrance and aesthetics.
About
L'Oréal S.A. was founded in 1909 by chemist Eugène Schueller in Paris and has grown into the world's largest beauty company, headquartered in Clichy, France, and listed on Euronext Paris. For fiscal year 2025, L'Oréal reported sales of €44.05 billion, up 4% like-for-like, outperforming an improving global beauty market, with gross margin rising to 74.3% and operating margin at 20.2%. The company operates across four divisions — Consumer Products (mass market), L'Oréal Luxe (prestige), Professional Products (salons), and Dermatological Beauty (dermo-cosmetics) — with a portfolio of 37 international brands including L'Oréal Paris, Lancôme, Maybelline, Kérastase, La Roche-Posay, and CeraVe.
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