F45 Training vs Ulta Beauty
Side-by-side comparison of AI visibility scores, market position, and capabilities
NYSE-listed global HIIT fitness franchise (FXLV) with 1,750+ locations in 63 countries; team-based 45-minute workouts with daily programmed content competing with Orangetheory for boutique fitness.
About
F45 Training is a global fitness franchise offering 45-minute team-based high-intensity interval training (HIIT) workouts that combine functional movement patterns with circuit-style training — rotating through hundreds of different workout formats to prevent adaptation and keep members motivated. Listed on NYSE (NYSE: FXLV) following its 2021 IPO at a peak market cap exceeding $1 billion, F45 was founded in 2013 in Sydney, Australia by Rob Deutsch and Luke Istomin, grew to 1,750+ locations in 63+ countries, and received $200 million in investment from actor Mark Wahlberg.
NASDAQ-listed (ULTA) largest US beauty retailer with 1,400+ stores and 44M loyalty members; prestige-to-mass-plus-salon format competing with Sephora and Target shop-in-shop for total beauty spend.
About
Ulta Beauty is the largest US beauty retailer — operating 1,400+ stores across 50 states that combine prestige, mass-market, and salon product sales with in-store salon and beauty services in a single destination format that no other beauty retailer matches. Listed on NASDAQ (NASDAQ: ULTA), Ulta generated approximately $11.3 billion in net sales in fiscal year 2024 and operates the Ultamate Rewards loyalty program with 44+ million members, which is among the largest loyalty programs in US retail.
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