Company Overview
About F45 Training
F45 Training is a global fitness franchise offering 45-minute team-based high-intensity interval training (HIIT) workouts that combine functional movement patterns with circuit-style training — rotating through hundreds of different workout formats to prevent adaptation and keep members motivated. Listed on NYSE (NYSE: FXLV) following its 2021 IPO at a peak market cap exceeding $1 billion, F45 was founded in 2013 in Sydney, Australia by Rob Deutsch and Luke Istomin, grew to 1,750+ locations in 63+ countries, and received $200 million in investment from actor Mark Wahlberg.
Business Model & Competitive Advantage
F45's franchise model standardized the gym experience around technology: each session is programmed from F45's central database of 3,000+ exercises displayed on screens at each station, so every F45 gym worldwide runs the same workout on the same day. This content-as-a-service model enables franchisees to run a gym without deep fitness programming expertise, and creates a global community (members traveling can attend any F45 and follow the familiar format). The team environment — members working the same circuit together with trainer encouragement — differentiates from solo equipment-based gym workouts.
Competitive Landscape 2025–2026
In 2025, F45 (NYSE: FXLV) competes in the fitness franchise market with Orangetheory Fitness (private, similar HIIT class model), Barry's Bootcamp, CrossFit, and Pure Barre for boutique fitness franchise share. F45 faced significant financial challenges post-IPO — the stock declined substantially from peak, franchisee support issues emerged, and the company went through leadership changes. The broader boutique fitness market has been challenging as post-COVID consumer preferences shifted and franchise unit economics in premium gym formats faced cost pressures from labor and rent. Mark Wahlberg's investment and ambassadorship provided marketing reach but didn't offset structural challenges. The 2025 strategy focuses on franchisee support and unit economics improvement, selective new market expansion where proven franchise viability exists, and deepening the technology platform that differentiates F45's programming model.
The F45 Training Story
The Breakthrough Moment
Founded 2012 Sydney by Rob Deutsch (Goodlife gyms), Adam Gilchrist (rugby investor). 'F45' = Functional 45-min HIIT classes, team-based 4,000+ exercises. 2016 U.S. expansion LA. 2019 Mark Wahlberg $450M investment (20M Instagram ambassador). July 2021 IPO $1.5B valuation $325M raised. Stock crashed $16 → $1 -95% ($50M market cap 2024, franchise closures 200+, lawsuits). $300M 2024, 1,700 studios.
Original Mission
"To create a global fitness community through innovative functional training that delivers real results in 45 minutes with team-based motivation and constantly varied workouts."
Founders
Recent Activity
View all →Material Event filed 2026-06-30
One square of chocolate – that was the plan. 15 minutes later, half the block is gone, and you’re not even sure how it happened. So – how does it happen? Whether it’s chocolate, candy, cookies, or cola, why are the foods we’re often most drawn toward also the ones that are worst for us? Often, the answers we’re given amount to “willpower”. But what causes sugar cravings has less to do with willpower […] The post Why Am I Addicted to Sugar? The Science Behind Sugar Cravings appeared first on F45 Training .
Most men were never taught how to talk about what’s going on inside their heads. They were taught how to push through it. This June, F45 | Joi + Blokes is making the case for a different approach: one where strength training and real biological data work together to support men’s mental health, not just […] The post Men’s Mental Health Awareness Month: Why Strength Training Is Medicine appeared first on F45 Training .
Summer has a way of raising the stakes. The days get longer, the sessions get hotter, and suddenly everyone is talking about feeling strong, lean, and ready for whatever the season throws at them. But getting stronger for summer isn’t just about showing up to class more often. It’s about training with intention, recovering with […] The post Stronger for Summer: The Gear to Get You There appeared first on F45 Training .
The brain is often described as the most complex structure in the known universe. It stores memories, regulates emotions, processes information, controls movement, and makes thousands of decisions every day. Remarkably, exercise has been shown to influence many of these functions at once. From memory and focus to stress management and cognitive performance, movement triggers […] The post 10 Benefits of Exercise on the Brain: How to Boost Cognitive Function Through Movement appeared first on F45 Training .
“Teamwork makes the dream work” might sound like a cliché – something you might see tacked up in the break room on a motivational poster – but there’s a reason the idea sticks. When people work toward a goal together, something shifts. Motivation increases, the effort feels shared, and challenges become easier to push through as a unit. Working out as a group taps directly […] The post The Relationship Between Oxytocin and Community Workouts: Boost Happiness Through HIIT appeared first on F45 Training .
When it comes to women and strength training, the myths are loud, and the science is often drowned out. To set the record straight, we sat down with Lindsey, a board-certified family nurse practitioner with over 16 years of healthcare experience and a specialization in hormone optimization, peptide therapy, and lifestyle medicine. Lindsey brings a […] The post Women, Weights & the Truth: Debunking 8 Myths with Joi + Blokes appeared first on F45 Training .
Material Event filed 2026-06-09
With the FIFA World Cup 26™ set to kick off on June 11 across Canada, Mexico, and the United States, the eyes of the world are once again turning to elite international soccer. But have you ever wondered what makes the world’s best soccer players so fast, so powerful, and so relentless for 90 minutes? […] The post Train Like the World’s Best: 7 HIIT Traits That Define Elite Performance appeared first on F45 Training .
With the FIFA World Cup 26™ set to kick off on June 11 across Canada, Mexico, and the United States, the eyes of the world are once again turning to elite international soccer. But have you ever wondered what makes the world’s best soccer players so fast, so powerful, and so relentless for 90 minutes? […] The post Train Like the World’s Best: 7 HIIT Traits That Define Elite Performance appeared first on F45 Training .
Most of us are carrying more than we let on. You might find yourself in back-to-back meetings, with an inbox that never truly empties, a long commute, and social obligations to top it off. The pressure to perform; at work, at home, and even in the gym can stack up. Modern life has a way of […] The post Stressed, Burned Out, and Running on Empty? Here’s How to Finally Get Ahead of It appeared first on F45 Training .
This Is Your Next Chapter. Make It Your Strongest. Something shifts at 45. And it’s not what you’ve been told. Yes, hormones are changing. There’s a shift in Estrogen. Muscle becomes harder to hold onto¹. Recovery can take a little longer. But here’s what the fitness industry has been slow to say out loud: this […] The post Strength Training for Women: Why Your 45+ Years Are Your Most Powerful appeared first on F45 Training .
Company Timeline
Major milestones in F45 Training's journey
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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