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F45 Training(FXLV)

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NYSE-listed global HIIT fitness franchise (FXLV) with 1,750+ locations in 63 countries; team-based 45-minute workouts with daily programmed content competing with Orangetheory for boutique fitness.

38
AI Score
Grade D↑ Trending
AI Visibility Score (Beta)

Company Overview

About F45 Training

F45 Training is a global fitness franchise offering 45-minute team-based high-intensity interval training (HIIT) workouts that combine functional movement patterns with circuit-style training — rotating through hundreds of different workout formats to prevent adaptation and keep members motivated. Listed on NYSE (NYSE: FXLV) following its 2021 IPO at a peak market cap exceeding $1 billion, F45 was founded in 2013 in Sydney, Australia by Rob Deutsch and Luke Istomin, grew to 1,750+ locations in 63+ countries, and received $200 million in investment from actor Mark Wahlberg.

Business Model & Competitive Advantage

F45's franchise model standardized the gym experience around technology: each session is programmed from F45's central database of 3,000+ exercises displayed on screens at each station, so every F45 gym worldwide runs the same workout on the same day. This content-as-a-service model enables franchisees to run a gym without deep fitness programming expertise, and creates a global community (members traveling can attend any F45 and follow the familiar format). The team environment — members working the same circuit together with trainer encouragement — differentiates from solo equipment-based gym workouts.

Competitive Landscape 2025–2026

In 2025, F45 (NYSE: FXLV) competes in the fitness franchise market with Orangetheory Fitness (private, similar HIIT class model), Barry's Bootcamp, CrossFit, and Pure Barre for boutique fitness franchise share. F45 faced significant financial challenges post-IPO — the stock declined substantially from peak, franchisee support issues emerged, and the company went through leadership changes. The broader boutique fitness market has been challenging as post-COVID consumer preferences shifted and franchise unit economics in premium gym formats faced cost pressures from labor and rent. Mark Wahlberg's investment and ambassadorship provided marketing reach but didn't offset structural challenges. The 2025 strategy focuses on franchisee support and unit economics improvement, selective new market expansion where proven franchise viability exists, and deepening the technology platform that differentiates F45's programming model.

Founded
2013
Headquarters
Sydney, Australia
Curated content • Fact-checked and verified

The F45 Training Story

Sydney, Australia
Founded by Rob Deutsch and Adam Gilchrist (Sydney founders 2012)

The Breakthrough Moment

Founded 2012 Sydney by Rob Deutsch (Goodlife gyms), Adam Gilchrist (rugby investor). 'F45' = Functional 45-min HIIT classes, team-based 4,000+ exercises. 2016 U.S. expansion LA. 2019 Mark Wahlberg $450M investment (20M Instagram ambassador). July 2021 IPO $1.5B valuation $325M raised. Stock crashed $16 → $1 -95% ($50M market cap 2024, franchise closures 200+, lawsuits). $300M 2024, 1,700 studios.

Original Mission

"To create a global fitness community through innovative functional training that delivers real results in 45 minutes with team-based motivation and constantly varied workouts."

Founders

Rob Deutsch and Adam Gilchrist (Sydney founders 2012)

Recent Activity

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blog_post
Strength Training for Women: Why Your 45+ Years Are Your Most Powerful

This Is Your Next Chapter. Make It Your Strongest. Something shifts at 45. And it’s not what you’ve been told. Yes, hormones are changing. There’s a shift in Estrogen. Muscle becomes harder to hold onto¹. Recovery can take a little longer. But here’s what the fitness industry has been slow to say out loud: this […] The post Strength Training for Women: Why Your 45+ Years Are Your Most Powerful appeared first on F45 Training .

10-Q
10-Q: Quarterly Report

Quarterly Report filed 2026-05-15

blog_post
Dopamine: What it is, why it Matters, and How You Can Boost Your Dopamine Levels

You’ve felt it before. That surge of satisfaction after finishing an F45 workout. The small win of ticking something off your to-do list. The lift that follows good news. That’s the hormone dopamine at work – the chemical messenger that helps your brain register the moment as positive¹. Want to find out how to boost your dopamine levels naturally? Read on. Below, we’re unpacking what dopamine is, exploring the role of dopamine in the brain, and examining […] The post Dopamine: What it is, why it Matters, and How You Can Boost Your Dopamine Levels appeared first on F45 Training .

blog_post
Built to Perform: What Your Training Gear is Actually Doing

In high-intensity training, performance often comes down to small margins. As you tire, even seemingly trivial things – like having to adjust your clothing due to chafing, overheating, or a poor fit – can break your focus and interrupt how you work out. Our point? That in training, activewear plays a much bigger role than most people realize. That’s why, between moisture-wicking fabrics and breathable workout clothes, F45 athletes are choosing training […] The post Built to Perform: What Your Training Gear is Actually Doing appeared first on F45 Training .

blog_post
Strength Training for Men: Why Your 45+ Years Are Your Most Powerful

Most men treat strength training as something they did in their 20s and 30s. The ones who live longest treat it as something they’ll never stop doing, and they have the biology to back it up. Why Strength Training for Men Gets More Important With Every Decade There’s a conversation happening among men who are […] The post Strength Training for Men: Why Your 45+ Years Are Your Most Powerful appeared first on F45 Training .

blog_post
Post-Workout Recovery: 3 Recovery Drink Recipes to Try

Most people train hard, hit the last rep, then stop instantly. You’re done – but your body doesn’t switch off that quickly. Maybe you’ve finished a workout buzzing, then felt strangely wiped out five minutes later. Or you’ve left the gym feeling tight and tense, like your body didn’t fully “land” – even though you did everything right. The reason? You didn’t make time for proper post-workout recovery. Post-workout recovery encompasses […] The post Post-Workout Recovery: 3 Recovery Drink Recipes to Try appeared first on F45 Training .

10-K
10-K: Annual Report

Annual Report filed 2026-04-15

8-K
8-K — CURRENT REPORT

Material Event filed 2026-04-14

blog_post
What Does An Oncologist Actually Want You To Know About Cancer Prevention?

In our partnership with Battle Cancer we sat down with Tamas Martin, Consultant in Medical Oncology and Uro-oncology, to get the clinical perspective on one of the questions we care most about: how the way we live — how we move, eat, and recover — shapes our long-term health. The answers might surprise you. From […] The post What Does An Oncologist Actually Want You To Know About Cancer Prevention? appeared first on F45 Training .

blog_post
What is the Reebok One Score? Time to Train Smarter.

There’s a question you might find yourself asking during or after your sessions, am I getting the most out of this? You show up. You push hard. You leave dripping. But effort alone doesn’t tell the full story, and that’s exactly the gap the Reebok Smart Ring was built to close. At the heart of […] The post What is the Reebok One Score? Time to Train Smarter. appeared first on F45 Training .

8-K
8-K — CURRENT REPORT

Material Event filed 2026-04-06

blog_post
Inside the New F45 | Reebok Collection: How F45 Athletes Choose Their Training Gear

What you wear to train matters. It impacts how you move, how you feel, and how hard you can push through every rep, sprint, and set. That’s why F45 Training and Reebok have teamed up to launch an all-new collection built specifically for the intensity of the F45 workout. Introducing the F45 Training | Reebok […] The post Inside the New F45 | Reebok Collection: How F45 Athletes Choose Their Training Gear appeared first on F45 Training .

Company Timeline

Major milestones in F45 Training's journey

7
Total Events
1
Funding Rounds

Frequently Asked Questions

Estimated Visibility Trend (Beta)

Simulated 8-week rolling score

38
↑ Trending

Based on estimated brand signals. Historical tracking coming soon.

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