Company Overview
About F45 Training
F45 Training is a global fitness franchise offering 45-minute team-based high-intensity interval training (HIIT) workouts that combine functional movement patterns with circuit-style training — rotating through hundreds of different workout formats to prevent adaptation and keep members motivated. Listed on NYSE (NYSE: FXLV) following its 2021 IPO at a peak market cap exceeding $1 billion, F45 was founded in 2013 in Sydney, Australia by Rob Deutsch and Luke Istomin, grew to 1,750+ locations in 63+ countries, and received $200 million in investment from actor Mark Wahlberg.
Business Model & Competitive Advantage
F45's franchise model standardized the gym experience around technology: each session is programmed from F45's central database of 3,000+ exercises displayed on screens at each station, so every F45 gym worldwide runs the same workout on the same day. This content-as-a-service model enables franchisees to run a gym without deep fitness programming expertise, and creates a global community (members traveling can attend any F45 and follow the familiar format). The team environment — members working the same circuit together with trainer encouragement — differentiates from solo equipment-based gym workouts.
Competitive Landscape 2025–2026
In 2025, F45 (NYSE: FXLV) competes in the fitness franchise market with Orangetheory Fitness (private, similar HIIT class model), Barry's Bootcamp, CrossFit, and Pure Barre for boutique fitness franchise share. F45 faced significant financial challenges post-IPO — the stock declined substantially from peak, franchisee support issues emerged, and the company went through leadership changes. The broader boutique fitness market has been challenging as post-COVID consumer preferences shifted and franchise unit economics in premium gym formats faced cost pressures from labor and rent. Mark Wahlberg's investment and ambassadorship provided marketing reach but didn't offset structural challenges. The 2025 strategy focuses on franchisee support and unit economics improvement, selective new market expansion where proven franchise viability exists, and deepening the technology platform that differentiates F45's programming model.
The F45 Training Story
The Breakthrough Moment
Founded 2012 Sydney by Rob Deutsch (Goodlife gyms), Adam Gilchrist (rugby investor). 'F45' = Functional 45-min HIIT classes, team-based 4,000+ exercises. 2016 U.S. expansion LA. 2019 Mark Wahlberg $450M investment (20M Instagram ambassador). July 2021 IPO $1.5B valuation $325M raised. Stock crashed $16 → $1 -95% ($50M market cap 2024, franchise closures 200+, lawsuits). $300M 2024, 1,700 studios.
Original Mission
"To create a global fitness community through innovative functional training that delivers real results in 45 minutes with team-based motivation and constantly varied workouts."
Founders
Recent Activity
View all →Welcome to the Athlete track! Over the next six weeks, we’re training with a focus on speed, power, explosiveness and performance. In this track, you can expect: Recommended explosive, high-output training sessions Focused speed and power development Performance data to help you track your progress Week 1: Find Your Baseline Every athlete needs a starting […] The post Weekly Tips for Athlete Track: Week 1 appeared first on F45 Training .
Welcome to the Lean track! Over the next six weeks, we’re focused on building sustainable habits and making progress in how you look, feel and move. In this track, you can expect: Recommended workouts designed to keep your heart rate elevated A strong focus on consistent movement and conditioning Progress tracking throughout the Challenge so […] The post Weekly Tips for Lean Track: Week 1 appeared first on F45 Training .
Welcome to week 1 of the Power track! Over the next six weeks, we’re focused on building real, measurable strength through progressive overload and consistent training. In this track, you can expect: Strength-focused training workout recommendations built around progressive overload Weights that increase as your strength does A clear way to track your lifts and […] The post Weekly Tips for the Power Track: Week 1 appeared first on F45 Training .
Every squat, sprint, lift, and burpee starts long before your muscles move – it begins with your nervous system, firing signals milliseconds ahead of any conscious thought1. But what is the nervous system – and why does it matter so much to your training? The nervous system is your body’s way of sending messages between […] The post What is the Nervous System, and How Does it Play a Crucial Role in Your Workouts? appeared first on F45 Training .
You’ve probably heard of muscle memory – the term describing the way a movement can come flooding back, even after years without practice. But how does muscle memory work, and is it a real thing? It is – and it plays a bigger role than you might think in how your body holds onto skills, […] The post What is Muscle Memory? The Brain-Body Link Behind Why Workouts Get Easier appeared first on F45 Training .
FUELING THE ATHLETE TRACK You already know training hard means pushing when it counts and holding back when it doesn’t. Nutrition works the same way; it’s what lets you actually deliver on that balance, session after session. Train hard, fuel harder Training gives your body a reason to adapt, but it needs enough energy and […] The post Fueling the Athlete Track appeared first on F45 Training .
YOUR ATHLETE TRACK GUIDE Welcome to the Athlete Track. Over the next six weeks, every session has one goal: build the speed, power, and conditioning to perform when it counts. Before you start, take your benchmark test: max pull-ups in one set, max burpee-to-plate reps, and row erg for max meters, all within 2 minutes. […] The post Your Athlete Track Guide appeared first on F45 Training .
FUELING THE LEAN TRACK Fat loss isn’t just about eating less, it’s about eating in a way that still supports the training you’re doing. Get the basics right and you won’t need to guess your way through the next 45 days. Fat loss isn’t about eating as little as possible Losing fat comes down to […] The post Fueling the Lean Track appeared first on F45 Training .
YOUR LEAN TRACK GUIDE Welcome to the Lean Track. Over the next 45 days, every session has one goal: build a level of fitness you can actually sustain well past the end of this Challenge. Before you start, take your benchmark test: row erg, ski erg, and bike erg, each for max meters in 2 […] The post Your Lean Track Guide appeared first on F45 Training .
FUELING THE POWER TRACK Your training gives your body a reason to build muscle. What you eat is what actually lets that happen. You don’t need to overhaul your diet or hit some perfect macro split, just understand a few basics so your nutrition is working with your training instead of against it. Muscle needs […] The post Fueling the Power Track appeared first on F45 Training .
YOUR POWER TRACK GUIDE Welcome to the Power Track. Over the next 45 days, we will focus on getting you lifting heavier, moving better, and building real strength. Before you start, take your benchmark test: BB deadlift, DB bench press, and BB back squat (or front squat), each for max weight at 5 reps. You’ll […] The post Your Power Track Guide appeared first on F45 Training .
If your algorithm has been serving up testosterone content lately, you’re not imagining it. Low testosterone symptoms, TRT before-and-afters, and “optimize your hormones” content have exploded across social media and search over the past year. But the conversation is shifting beyond social media, too. In April 2026, the FDA took a step towards potentially expanding […] The post What is Testosterone Replacement Therapy (TRT), and What Does it Mean for You? appeared first on F45 Training .
Company Timeline
Major milestones in F45 Training's journey
Key Differentiators
Emerging Innovator
F45 Training is an emerging player bringing innovative solutions to the Fitness & Wellness market.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
Similar Brands
Hellohive
Hellohive is a New York City-based virtual recruiting platform specializing in diverse early-career talent — backed with $9 million in total funding including a $3.4 million Series A in February 2024
Skillshare
Skillshare is a New York-based online learning platform focused on creative and professional skill development — offering 38,000+ video courses in graphic design, illustration, photography, video prod
Nike
Nike, Inc. is a Beaverton, Oregon-based global athletic footwear, apparel, and equipment company — publicly traded on the New York Stock Exchange (NYSE: NKE) as a Dow Jones Industrial Average and S&P
Peloton
Peloton is a connected fitness company known for its premium exercise bikes and treadmills with built-in touchscreens and subscription-based on-demand and live streaming fitness classes — creating an
Gucci
Gucci is a Florence, Italy-based luxury fashion house — among the world's most recognized luxury brands — designing and retailing leather goods, handbags, shoes, clothing, watches, jewelry, fragrances
Maybelline
Maybelline New York is one of the world's most widely distributed mass-market cosmetics brands, offering foundation, mascara, lip color, eye shadow, and skincare products in over 129 countries through
Compare F45 Training with Competitors
Side-by-side AI visibility scores, platform breakdown, and market position.
Claim This Profile
Are you from F45 Training? Claim your profile to see full AI mention excerpts, get weekly visibility change alerts, and optimize how AI systems describe your brand.
Claim F45 Training Profile →Track AI Visibility in Real Time
Monitor how ChatGPT, Gemini, Perplexity, and Claude mention F45 Training vs competitors. Get alerts when AI recommendations shift.
Start Free Tracking →