Company Overview
About F45 Training
F45 Training is a global fitness franchise offering 45-minute team-based high-intensity interval training (HIIT) workouts that combine functional movement patterns with circuit-style training — rotating through hundreds of different workout formats to prevent adaptation and keep members motivated. Listed on NYSE (NYSE: FXLV) following its 2021 IPO at a peak market cap exceeding $1 billion, F45 was founded in 2013 in Sydney, Australia by Rob Deutsch and Luke Istomin, grew to 1,750+ locations in 63+ countries, and received $200 million in investment from actor Mark Wahlberg.
Business Model & Competitive Advantage
F45's franchise model standardized the gym experience around technology: each session is programmed from F45's central database of 3,000+ exercises displayed on screens at each station, so every F45 gym worldwide runs the same workout on the same day. This content-as-a-service model enables franchisees to run a gym without deep fitness programming expertise, and creates a global community (members traveling can attend any F45 and follow the familiar format). The team environment — members working the same circuit together with trainer encouragement — differentiates from solo equipment-based gym workouts.
Competitive Landscape 2025–2026
In 2025, F45 (NYSE: FXLV) competes in the fitness franchise market with Orangetheory Fitness (private, similar HIIT class model), Barry's Bootcamp, CrossFit, and Pure Barre for boutique fitness franchise share. F45 faced significant financial challenges post-IPO — the stock declined substantially from peak, franchisee support issues emerged, and the company went through leadership changes. The broader boutique fitness market has been challenging as post-COVID consumer preferences shifted and franchise unit economics in premium gym formats faced cost pressures from labor and rent. Mark Wahlberg's investment and ambassadorship provided marketing reach but didn't offset structural challenges. The 2025 strategy focuses on franchisee support and unit economics improvement, selective new market expansion where proven franchise viability exists, and deepening the technology platform that differentiates F45's programming model.
The F45 Training Story
The Breakthrough Moment
Founded 2012 Sydney by Rob Deutsch (Goodlife gyms), Adam Gilchrist (rugby investor). 'F45' = Functional 45-min HIIT classes, team-based 4,000+ exercises. 2016 U.S. expansion LA. 2019 Mark Wahlberg $450M investment (20M Instagram ambassador). July 2021 IPO $1.5B valuation $325M raised. Stock crashed $16 → $1 -95% ($50M market cap 2024, franchise closures 200+, lawsuits). $300M 2024, 1,700 studios.
Original Mission
"To create a global fitness community through innovative functional training that delivers real results in 45 minutes with team-based motivation and constantly varied workouts."
Founders
Recent Activity
View all →Thinking of competing in a HYROX? HYROX is one of the most rewarding challenges in fitness: eight one-kilometer runs paired with eight functional stations, which you’ll take on back-to-back. It’s demanding, but it’s built for everyday athletes, and – with the right preparation – it’s well within reach. Provided, that is, you have the right […] The post Inside F45’s HYROX Training Program: How We Help You Build Strength, Endurance, and Race-Day Confidence appeared first on F45 Training .
Ever finished a workout drenched in sweat? Feeling breathless, with your muscles burning – and your heart absolutely pounding? That’s not just a tough session – there’s a good chance you’ve just experienced metabolic conditioning in action. Often nicknamed “metcon,” metabolic conditioning is a style of training built around one clever goal: making your body better at producing and using energy during exercise. Instead of picking a side between strength and cardio, metabolic […] The post What is Metabolic Conditioning, and Why Does it Matter for Functional Fitness? appeared first on F45 Training .
Carbohydrates are one of the most misunderstood nutrients we eat. They’ve become the villain of countless diet trends, yet they’re also your body’s preferred source of energy – especially when you’re training. From powering your F45 workouts to fueling brain function and recovery, carbs play a vital role in everyday health. The goal isn’t to […] The post What are Carbohydrates? Your Ultimate Guide to Carbs appeared first on F45 Training .
It can feel like an endless cycle. That goal you set yourself with total conviction. The Monday you swear will be a fresh start – right after you finish this packet of cookies! If that sounds familiar, you’re not alone. Many fitness plans fail not because of ability, but because they rely on motivation, set […] The post How to Build a Sustainable Workout Routine with F45 appeared first on F45 Training .
Think of your body as running on two power sources: the food you eat and the sleep you get. One fuels you up, the other recharges you – and when either runs low, your F45 workout, recovery, and energy all feel it. It’s why you get late-night sweet cravings and reach for the wrong things […] The post Foods That Help You Sleep: How Nutrition Supports Better Rest and Recovery appeared first on F45 Training .
Quarterly Report filed 2026-08-14
Wearable tech promises a lot: better recovery, sharper insights, smarter training. But what does it actually feel like to wear one, day in and day out, through early-morning F45 sessions and everything in between? We sat down with F45 member Inez to find out. No marketing spin, just his honest take on what changed (and […] The post What It’s Really Like to Train With the Reebok Smart Ring: An F45 Member’s Honest Take appeared first on F45 Training .
Every great training shoe starts with a story and the Nano X5 Edge: F45 Training Edition is no exception. We sat down with Tal Short, lead designer at Reebok, to go behind the scenes of how this collaboration came to life. From performance details to the design choices that make it built for F45’s high-intensity […] The post Behind the Design: Reebok’s Nano X5 Edge: F45 Training Edition appeared first on F45 Training .
Numbers don’t lie, but they don’t always tell the full story either, until you know how to read them. F45 member Gabi decided to find out what her blood work could reveal about her training, recovery, and overall health, partnering with Joi + Blokes to get a closer look under the hood. In this Q+A, […] The post I Got My Blood Tested for Fitness — Here’s What I Learned appeared first on F45 Training .
Lifestyle changes are inevitable during pregnancy – but can you exercise while pregnant? The answer is a resounding yes. For women who are pregnant without complications, there are ample benefits to exercising while pregnant1. In this guide, we’ll be sharing our advice on the best ways to stay active during pregnancy and how consistent – yet modified – F45 workouts can set you up for health benefits both before and beyond childbirth. Read on to find out how to exercise […] The post Training Modifications and Safety Recommendations During Pregnancy appeared first on F45 Training .
Blood glucose plays a central role in how your body stays fueled – both in everyday activity and during challenging F45 workouts. But because glucose levels continually respond to food, exercise, sleep, and stress, understanding what influences your individual patterns can help you make more informed choices around training, nutrition, and recovery. A continuous glucose monitor (CGM) like Lingo is a powerful everyday wearable designed to give you a real-time view of […] The post Blood Glucose, Nutrition and Exercise: An Expert Guide for F45 Members appeared first on F45 Training .
While the conversation around men’s mental health is finally gaining momentum, one of the most powerful interventions available has been hiding in plain sight: consistent, purposeful exercise. That’s why, F45 Training and Joi + Blokes are opening up the conversation around exercise and mental health – exploring how movement can help men manage stress, support emotional wellbeing, and build healthier routines. When approached with the […] The post The Body-Mind Connection: Why Movement Is a Great Starting Point appeared first on F45 Training .
Company Timeline
Major milestones in F45 Training's journey
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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