Expensify vs Principal Financial Group
Side-by-side comparison of AI visibility scores, market position, and capabilities
NASDAQ-listed (EXFY) expense management platform with SmartScan receipt automation and Expensify Card; competing with Ramp and Brex for SMB expense management under growth pressure post-IPO.
About
Expensify is a Portland-based cloud expense management platform that automates receipt scanning, expense report creation, reimbursement processing, and corporate card reconciliation — enabling employees to photograph receipts that are automatically itemized by SmartScan OCR, submitted through policy-aware workflows, approved by managers, and synced to accounting systems (QuickBooks, Xero, NetSuite, Sage) without manual data entry. Listed on NASDAQ (NASDAQ: EXFY), Expensify went public in November 2021 and serves businesses from freelancers to large enterprises with its freemium and subscription pricing model.
Des Moines retirement and asset management (NASDAQ: PFG) at $16.13B 2024 revenue (+18%), $753B AUM; new CEO Deanna Strable (Jan 2025), Ascensus ESOP acquisition (2024), $1.7T AUA competing with Empower for mid-market 401(k).
About
Principal Financial Group, Inc. is a Des Moines, Iowa-based financial services company — publicly traded on NASDAQ (NASDAQ: PFG) as an S&P 500 Financials component — providing retirement savings, asset management, and group insurance and benefits to 61 million customers worldwide through approximately 20,000 employees with $753 billion in assets under management (AUM) as of Q2 2025, $1.7 trillion in assets under administration, and $16.13 billion in 2024 annual revenue (up 18% year-over-year) with net income of $1.57 billion. Founded in 1879 as The Bankers Life Association by Edward Temple and Simon Casady to provide affordable life insurance to Iowans, Principal demutualized and completed its IPO in 2001. Deanna Strable became President and CEO in January 2025 (succeeding Dan Houston), with Joel Pitz named CFO. Principal operates through three segments: Retirement and Income Solutions (RIS — 401(k), 403(b), defined benefit plans, nonqualified executive benefits, pension risk transfer, and individual retirement products), Principal Asset Management (equity, fixed income, real estate, and alternative investments for institutional clients), and Benefits and Protection (group dental, vision, life, and disability insurance). Key acquisitions include AFP Cuprum (Chilean pension, $1.5B, 2012), Wells Fargo's institutional retirement and trust business ($1.2B, 2019, adding 401(k)/pension/ESOP plans), and the 2024 agreement to acquire Ascensus's ESOP business (800 plans, 165,000+ participants). Principal's market capitalization stands at approximately $18.3 billion.
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