Evernest vs Zillow
Side-by-side comparison of AI visibility scores, market position, and capabilities
Birmingham AL tech-enabled SFR property management at 23,000+ units/$75M 2025 revenue; Poplar Homes acquisition Jan 2025 with $15M LL Funds established as #2 tech-enabled PM platform competing with AppFolio for residential investor management.
About
Evernest is a Birmingham, Alabama-based tech-enabled residential property management company — backed with growth capital from LL Funds — providing single-family home, condo, and small multifamily property investors with full-service property management across 50+ US markets, managing 23,000+ units for approximately 9,000 investors and generating approximately $75 million in annual revenue as of 2025. In January 2025, Evernest completed its largest acquisition — acquiring Poplar Homes (a tech-enabled property management platform) alongside $15 million in new funding from LL Funds — establishing Evernest as the second-largest tech-enabled property management platform in the US and expanding into six new states including West Coast markets. Evernest has executed 18+ property management company acquisitions in its acquisition-led growth strategy. CEO Matthew Whitaker founded the company during the 2008 financial crisis when he was forced to rent rather than sell his investment properties. Evernest has appeared on the Inc. 5000 list eight times in nine years (ranked #1,743 in 2025). 379 employees.
NASDAQ: Z largest US real estate marketplace with 204M monthly users and Zestimate AI valuations at $2.2B revenue; Premier Agent program and Zillow Home Loans competing with Realtor.com and Redfin for real estate transaction share.
About
Zillow Group is a Seattle-based real estate technology company — listed on NASDAQ (NASDAQ: Z and ZG) — operating the largest US real estate marketplace with 204 million monthly unique users browsing 160+ million US property listings, home valuations (the proprietary Zestimate AI algorithm), rental listings, and mortgage services, generating $2.2 billion in revenue in fiscal year 2024 through its Premier Agent program (paying real estate agents for lead referrals from buyers and sellers searching on Zillow), Zillow Home Loans (mortgage origination), and rental marketplace revenue. Founded in 2006 by Rich Barton and Lloyd Frink (former Microsoft and Expedia executives), Zillow created the consumer real estate search category with the Zestimate home valuation tool that gave homeowners and buyers unprecedented access to estimated market values outside of broker relationships.
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