Elicit vs Mixpanel
Side-by-side comparison of AI visibility scores, market position, and capabilities
AI research assistant searching 138M+ academic papers with sentence-level citations. 2M+ researchers. Raised $33M. Founded 2023 (spun from Ought nonprofit). Private.
About
Elicit is an AI research assistant spun out in 2023 from Ought (a nonprofit founded in 2017) by CEO Andreas Stuhlmuller. Headquartered in Oakland, California. It has raised $33M total including a $22M Series A (February 2025). Investors include Fifty Years, Basis Set, and angels like Tom Preston-Werner (GitHub) and Jeff Dean (Google).
Product analytics platform tracking user behavior with 26K+ company customers including Uber and Netflix; competing directly with Amplitude for event-based funnel, retention, and cohort analysis.
About
Mixpanel is a product analytics platform that helps digital companies understand user behavior through event-based tracking — enabling product managers and growth teams to analyze conversion funnels, measure feature engagement, track retention cohorts, and segment users by behavior to make data-driven product decisions. Founded in 2009 in San Francisco and backed by Andreessen Horowitz and other investors with approximately $77 million raised, Mixpanel serves 26,000+ companies including Uber, Netflix, Samsung, and DocuSign, competing with Amplitude as the two dominant product analytics platforms.
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