Elicit vs Looker
Side-by-side comparison of AI visibility scores, market position, and capabilities
AI research assistant searching 138M+ academic papers with sentence-level citations. 2M+ researchers. Raised $33M. Founded 2023 (spun from Ought nonprofit). Private.
About
Elicit is an AI research assistant spun out in 2023 from Ought (a nonprofit founded in 2017) by CEO Andreas Stuhlmuller. Headquartered in Oakland, California. It has raised $33M total including a $22M Series A (February 2025). Investors include Fifty Years, Basis Set, and angels like Tom Preston-Werner (GitHub) and Jeff Dean (Google).
Google Cloud BI platform with LookML semantic layer ensuring consistent metric definitions across enterprises; $2.6B Google acquisition competing with Tableau and Power BI for enterprise self-service analytics.
About
Looker is a business intelligence and data analytics platform now part of Google Cloud — providing the LookML data modeling language, self-service exploration tools, embedded analytics, and natural language querying capabilities that enable data teams to define metrics once and make them available consistently across the organization. Founded in 2012 in Santa Cruz, California by Lloyd Tabb and Ben Porterfield, Looker was acquired by Google for $2.6 billion in 2019 and has been integrated into Google Cloud as the primary BI platform alongside Google Looker Studio (formerly Data Studio).
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