Eat Just vs Mars
Side-by-side comparison of AI visibility scores, market position, and capabilities
JUST Egg plant-based egg brand and GOOD Meat cultivated chicken pioneer; raised $800M+ total, USDA-approved cultivated chicken in commercial sale since 2023.
About
Eat Just, Inc. is a San Francisco-based food technology company founded in 2011 by Josh Tetrick and Josh Balk. The company operates two distinct businesses: JUST Egg, a mung bean-based liquid egg substitute that is the leading plant-based egg brand in the US; and GOOD Meat, its cultivated meat division that produces chicken from animal cells without slaughter.\n\nGOOD Meat became one of the first two US companies to receive USDA approval to sell cultivated chicken in June 2023, alongside Upside Foods, representing a historic regulatory milestone. JUST Egg has achieved significant commercial scale, selling over 100 million JUST Egg bottles in the US and in over 40 countries. The brand is available at Whole Foods, Walmart, Costco, and thousands of other retailers. Eat Just has raised over $800 million in total funding from SoftBank, Li Ka-shing's Horizons Ventures, and other strategic investors.\n\nThe company operates distinct distribution operations for JUST Egg and GOOD Meat, with the latter focused on high-end food service given the early-stage production economics of cultivated meat. The dual-track approach — a scaled consumer brand in JUST Egg and an early-stage cultivated meat program in GOOD Meat — makes Eat Just one of the most diverse alternative protein platforms.
Privately-held $47B food company producing M&M's, Snickers, Pedigree, and Royal Canin; family-owned since 1911 competing with Nestlé and Mondelez for confectionery and premium pet food.
About
Mars, Incorporated is one of the world's largest privately-held food companies — owned by the Mars family since its founding in 1911 — producing iconic global brands in confectionery (M&M's, Snickers, Milky Way, Twix, Skittles, Starburst, Wrigley gum), pet nutrition (Pedigree, Whiskas, Royal Canin, IAMS), and food products (Uncle Ben's/Ben's Original, Dolmio). Operating in 80+ countries with 140,000+ employees and approximately $47 billion in annual net sales (2023), Mars ranks among the top 10 largest private companies globally by revenue.
AI Visibility Head-to-Head
Key Details
Capabilities & Ecosystem
Capabilities
Also Compare
Track AI Visibility in Real Time
Monitor how your brand performs across ChatGPT, Gemini, Perplexity, Claude, and Grok daily.