Brand Intelligence Graph
Company Overview
About Eat Just
Eat Just, Inc. is a San Francisco-based food technology company founded in 2011 by Josh Tetrick and Josh Balk. The company operates two distinct businesses: JUST Egg, a mung bean-based liquid egg substitute that is the leading plant-based egg brand in the US; and GOOD Meat, its cultivated meat division that produces chicken from animal cells without slaughter.
Business Model & Competitive Advantage
GOOD Meat became one of the first two US companies to receive USDA approval to sell cultivated chicken in June 2023, alongside Upside Foods, representing a historic regulatory milestone. JUST Egg has achieved significant commercial scale, selling over 100 million JUST Egg bottles in the US and in over 40 countries. The brand is available at Whole Foods, Walmart, Costco, and thousands of other retailers. Eat Just has raised over $800 million in total funding from SoftBank, Li Ka-shing's Horizons Ventures, and other strategic investors.
Competitive Landscape 2025–2026
The company operates distinct distribution operations for JUST Egg and GOOD Meat, with the latter focused on high-end food service given the early-stage production economics of cultivated meat. The dual-track approach — a scaled consumer brand in JUST Egg and an early-stage cultivated meat program in GOOD Meat — makes Eat Just one of the most diverse alternative protein platforms.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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