Eat Just vs Liquid Death
Side-by-side comparison of AI visibility scores, market position, and capabilities
JUST Egg plant-based egg brand and GOOD Meat cultivated chicken pioneer; raised $800M+ total, USDA-approved cultivated chicken in commercial sale since 2023.
About
Eat Just, Inc. is a San Francisco-based food technology company founded in 2011 by Josh Tetrick and Josh Balk. The company operates two distinct businesses: JUST Egg, a mung bean-based liquid egg substitute that is the leading plant-based egg brand in the US; and GOOD Meat, its cultivated meat division that produces chicken from animal cells without slaughter.\n\nGOOD Meat became one of the first two US companies to receive USDA approval to sell cultivated chicken in June 2023, alongside Upside Foods, representing a historic regulatory milestone. JUST Egg has achieved significant commercial scale, selling over 100 million JUST Egg bottles in the US and in over 40 countries. The brand is available at Whole Foods, Walmart, Costco, and thousands of other retailers. Eat Just has raised over $800 million in total funding from SoftBank, Li Ka-shing's Horizons Ventures, and other strategic investors.\n\nThe company operates distinct distribution operations for JUST Egg and GOOD Meat, with the latter focused on high-end food service given the early-stage production economics of cultivated meat. The dual-track approach — a scaled consumer brand in JUST Egg and an early-stage cultivated meat program in GOOD Meat — makes Eat Just one of the most diverse alternative protein platforms.
Punk-branded canned water and beverage brand projecting ~$340M in 2025 revenue with 40%+ gross margins; raised $264M total including a $55M debt round in Dec 2024 at a ~$1.4B valuation.
About
Liquid Death is a beverage company that weaponized heavy-metal branding to disrupt the bottled water and sparkling beverage category. Founded in 2019 by Mike Cessario, the brand sells mountain water, sparkling water, and flavored iced teas in recyclable aluminum cans under the mantra "Murder Your Thirst." The company's irreverent marketing — featuring death metal imagery, skull logos, and viral shock-humor campaigns — has attracted a fiercely loyal Gen Z and millennial consumer base and placed Liquid Death in major retailers including Whole Foods, Target, Walmart, and 7-Eleven as well as every major sports and entertainment venue.
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