Dust vs Figma

Side-by-side comparison of AI visibility scores, market position, and capabilities

Figma leads in AI visibility (99 vs 37)
Dust logo

Dust

EmergingAI-Powered Productivity

Enterprise AI Assistants

Paris-based AI assistant platform for teams; raised $21.5M total (Sequoia-led); hit $7.3M ARR with 66-person team; connects company data to LLMs securely

AI VisibilityBeta
Overall Score
D37
Category Rank
#1 of 1
AI Consensus
64%
Trend
up
Per Platform
ChatGPT
36
Perplexity
34
Gemini
31

About

Dust is a Paris-based enterprise AI assistant platform founded to help teams connect their internal knowledge and data to large language models in a secure, governed way. The company was founded by former Stripe engineers who saw that the core challenge in deploying AI at work was not the model itself but the data integration layer — making company knowledge accessible to AI without creating security and compliance risks. Dust's platform allows organizations to connect data sources like Notion, Slack, GitHub, Google Drive, and custom internal tools into a unified knowledge layer that powers AI assistants tuned for the company's specific context.\n\nDust's product enables teams to build and deploy custom AI agents — internally called "assistants" — that can answer questions, summarize documents, draft communications, and complete workflows using the company's proprietary data. The platform includes role-based access controls, ensuring that AI assistants only surface information appropriate for the requesting user's permissions. Customers use Dust to replace fragmented AI experiments across different departments with a centralized, IT-governed deployment that scales across the organization.\n\nDust raised $21.5M in total funding, including a Sequoia-led round, and reached $7.3M ARR with a 66-person team — a capital-efficient growth profile that reflects the founders' engineering discipline. The company competes in the enterprise AI assistant market against Microsoft Copilot, Glean, and Notion AI, differentiating through its developer-friendly customization, European data residency options, and focus on mid-market companies that need enterprise-grade governance without the complexity of large-company deployments.

Full profile
Figma logo

Figma

LeaderDesign & Creative Tools

Design & Collaboration

Dominant browser-based collaborative UI design platform at ~$600M ARR and $12.5B valuation; Adobe's $20B acquisition blocked by regulators in 2023, Figma remains independent competing with Sketch and Adobe.

AI VisibilityBeta
Overall Score
A99
Category Rank
#1 of 1
AI Consensus
77%
Trend
stable
Per Platform
ChatGPT
90
Perplexity
99
Gemini
97

About

Figma is a San Francisco-based collaborative web-based product design platform that has become the dominant tool for UI/UX designers and product teams — enabling real-time multi-user collaboration on interface design, prototyping, and design system management directly in the browser without installing desktop software. Founded in 2012 by Dylan Field and Evan Wallace and backed by Sequoia, Greylock, and Andreessen Horowitz with over $330 million raised, Figma generated approximately $600 million in ARR in 2023, serving 4 million+ designers and product teams at companies including Microsoft, Airbnb, Twitter, and Uber. Adobe announced a $20 billion acquisition offer in 2022, which was blocked by regulators in 2023 — Figma remains independent.

Full profile

AI Visibility Head-to-Head

37
Overall Score
99
#1
Category Rank
#1
64
AI Consensus
77
up
Trend
stable
36
ChatGPT
90
34
Perplexity
99
31
Gemini
97
33
Claude
94
46
Grok
99

Capabilities & Ecosystem

Capabilities

Only Dust
Enterprise AI Assistants
Only Figma
Design & Collaboration

Integrations

Figma is classified as company.

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