Duna vs Shopify
Side-by-side comparison of AI visibility scores, market position, and capabilities
Raised €30M Series A (Feb 2026) led by Alphabet's CapitalG. Founded by Stripe alumni. "One-click" B2B onboarding network covering KYC, KYB, AML, and sanctions. 35%+ conversion increase for customers.
About
Duna is building the missing business identity network for the internet — a platform where businesses verify once and onboard everywhere, eliminating the redundant identity verification that every B2B transaction currently requires. Founded by Stripe alumni, the company raised €30 million ($35.4 million) in Series A financing in February 2026 led by Alphabet's CapitalG, with participation from executives at Stripe and Adyen.
NYSE: SHOP e-commerce platform at $8.88B FY2024 revenue with $292.28B GMV across 4.82M stores; Black Friday $11.5B processing competing with WooCommerce and BigCommerce for small-to-enterprise direct-to-consumer commerce.
About
Shopify Inc. is an Ottawa, Canada-based e-commerce platform — listed on NYSE (NYSE: SHOP) — providing 4.82+ million active merchant stores of all sizes (from solo entrepreneurs to enterprise brands) with tools for online store creation, multi-channel selling (web, mobile, social, in-person), payment processing (Shopify Payments, Shop Pay), inventory management, fulfillment, and marketing analytics, generating $8.88 billion in revenue in fiscal year 2024 (+26% year-over-year) with $292.28 billion in gross merchandise volume (GMV, +24%) and 875+ million customers who have purchased from Shopify merchant stores. Founded in 2006 by Tobias Lütke, Daniel Weinand, and Scott Lake (started as a snowboard equipment store, pivoted to become the platform), Shopify has become the operating system for independent commerce — the default e-commerce infrastructure for the direct-to-consumer brand economy.
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