Double vs Decimal

Side-by-side comparison of AI visibility scores, market position, and capabilities

Double leads in AI visibility (21 vs 18)

Double

EmergingFinance

Accounting Software

YC-backed practice management platform for bookkeepers integrating with QuickBooks and Xero; $12M raised from Lattice/Front/Plaid founders automating month-end close and client communication.

AI VisibilityBeta
Overall Score
D21
Category Rank
#22 of 78
AI Consensus
72%
Trend
up
Per Platform
ChatGPT
21
Perplexity
25
Gemini
14

About

Double is an Austin-based practice management platform purpose-built for bookkeepers and accountants — providing client communication tools, month-end close workflow automation, and advisory service delivery infrastructure that replaces the combination of email, spreadsheets, and disconnected apps that most accounting practices cobble together. Founded in 2020 and a Y Combinator graduate, Double has raised $12 million from investors including founders of Lattice, Front, Superhuman, and Plaid, serving thousands of accounting professionals managing books for startups and small businesses across the United States.

Full profile

Decimal

EmergingFintech

Tech-Enabled Bookkeeping

Tech-enabled bookkeeping pairing dedicated accountants with proprietary automation; flat monthly subscription; founded 2020 in Fishers, Indiana; faster close with full client transparency.

AI VisibilityBeta
Overall Score
D18
Category Rank
#1 of 1
AI Consensus
84%
Trend
up
Per Platform
ChatGPT
21
Perplexity
17
Gemini
23

About

Decimal is a Fishers, Indiana-based technology-enabled bookkeeping company that provides small businesses with a dedicated accounting team and a modern software platform for a flat monthly subscription. Founded in 2020, Decimal was built to address the most common frustration of small business owners who have outgrown DIY bookkeeping but find traditional bookkeeping firms slow, expensive, and opaque. Decimal pairs each client with a dedicated bookkeeper and accounting team who are supported by proprietary software that automates routine transaction processing, exception identification, and reporting, allowing the human team to focus on accuracy review, month-end close, and client communication rather than manual data entry.\n\nDecimal's product experience centers on transparency and responsiveness. Clients access their books through a web portal with real-time financial dashboards showing cash position, profit and loss, and accounts receivable and payable balances. The platform includes a communication thread for each question or task, giving small business owners visibility into the status of their bookkeeping without email chains or phone tag. Decimal's pricing model is a flat monthly subscription based on business complexity rather than hours worked, making costs predictable and removing the billing anxiety that characterizes traditional bookkeeping relationships.\n\nDecimal targets small businesses with $500,000 to $10 million in annual revenue that need accurate, timely books and periodic financial guidance but are not yet ready for a full-time accounting hire or a CFO-level engagement. The company operates as a fully remote team and serves clients across the United States in industries including professional services, e-commerce, retail, and service businesses. Decimal competes with Bench, Pilot, and Botkeeper in the technology-enabled bookkeeping market, differentiating on its dedicated team model, the quality of its software-plus-human integration, and its Midwestern operational roots that keep its cost structure competitive.

Full profile

AI Visibility Head-to-Head

21
Overall Score
18
#22
Category Rank
#1
72
AI Consensus
84
up
Trend
up
21
ChatGPT
21
25
Perplexity
17
14
Gemini
23
15
Claude
18
16
Grok
22

Capabilities & Ecosystem

Capabilities

Only Double
Accounting Software
Only Decimal
Tech-Enabled Bookkeeping

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