Double vs IBM

Side-by-side comparison of AI visibility scores, market position, and capabilities

IBM leads in AI visibility (80 vs 21)

Double

EmergingFinance

Accounting Software

YC-backed practice management platform for bookkeepers integrating with QuickBooks and Xero; $12M raised from Lattice/Front/Plaid founders automating month-end close and client communication.

AI VisibilityBeta
Overall Score
D21
Category Rank
#22 of 78
AI Consensus
72%
Trend
up
Per Platform
ChatGPT
21
Perplexity
25
Gemini
14

About

Double is an Austin-based practice management platform purpose-built for bookkeepers and accountants — providing client communication tools, month-end close workflow automation, and advisory service delivery infrastructure that replaces the combination of email, spreadsheets, and disconnected apps that most accounting practices cobble together. Founded in 2020 and a Y Combinator graduate, Double has raised $12 million from investors including founders of Lattice, Front, Superhuman, and Plaid, serving thousands of accounting professionals managing books for startups and small businesses across the United States.

Full profile

IBM

LeaderEnterprise Software

General

Armonk NY hybrid cloud and enterprise AI (NYSE: IBM) at $62.8B revenue; $6B+ generative AI bookings, record $12.7B free cash flow 2024, DataStax acquisition for watsonx vector database competing with Microsoft Azure for enterprise AI.

AI VisibilityBeta
Overall Score
A80
Category Rank
#56 of 1158
AI Consensus
67%
Trend
up
Per Platform
ChatGPT
74
Perplexity
71
Gemini
84

About

International Business Machines Corporation (IBM) is an Armonk, New York-based global technology and consulting company — publicly traded on the New York Stock Exchange (NYSE: IBM) as an S&P 500 component — providing hybrid cloud infrastructure, artificial intelligence software, and enterprise IT consulting through approximately 270,300 employees in 170 countries with $62.8 billion in annual revenue. Founded on June 16, 1911, as Computing-Tabulating-Recording Company through a merger orchestrated by financier Charles Ranlett Flint, renamed IBM in 1924 under Thomas Watson Sr., IBM has undergone multiple strategic transformations over its 110+ year history: building the System/360 mainframe platform (1964), launching the IBM PC (1981), selling the PC division to Lenovo (2005, $1.75B), and completing the $34 billion Red Hat acquisition (2019) that repositioned IBM as a hybrid cloud platform company. CEO Arvind Krishna (appointed April 2020) has focused IBM's strategy on three areas: hybrid cloud (powered by Red Hat OpenShift, the enterprise Kubernetes platform), AI (the watsonx platform for enterprise AI model development and deployment), and enterprise consulting. Under Krishna, IBM recorded $12.7 billion in free cash flow in 2024 (a company record), surpassed $6 billion in generative AI bookings since June 2023, and saw the stock price double — trading at all-time highs through 2024-2025. IBM announced the DataStax acquisition in 2025 to deepen watsonx's data layer with AstraDB (vector database for AI applications), DataStax Enterprise (Apache Cassandra), and Langflow (low-code AI agent development).

Full profile

AI Visibility Head-to-Head

21
Overall Score
80
#22
Category Rank
#56
72
AI Consensus
67
up
Trend
up
21
ChatGPT
74
25
Perplexity
71
14
Gemini
84
15
Claude
74
16
Grok
81

Capabilities & Ecosystem

Capabilities

Only Double
Accounting Software
IBM is classified as company.

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