Side-by-side comparison of AI visibility scores, market position, and capabilities
NYC YC W20 Business-in-a-Box for international founders forming US LLCs/C-Corps with 9K+ founders served; $12M total ($1M HubSpot/Nexus Series A Jan 2024) competing with Stripe Atlas and Firstbase for global entrepreneur US business formation.
doola is a New York City-based business formation and back-office platform — backed by Y Combinator (W20) with $12 million in total funding including a Series A in January 2024 led by HubSpot Ventures with Nexus Venture Partners — providing international entrepreneurs, digital nomads, and early-stage founders with streamlined US entity formation (LLC, C-Corp, DAO LLC), EIN registration, business banking setup, bookkeeping, and tax filing services under a 'Business-in-a-Box' model that makes it possible to form a US business from anywhere in the world in days rather than weeks. Serving 9,000+ founders worldwide with a 48-person team, doola competes in the global entrepreneur market where the ability to form and operate a US entity is a critical enabler for international founders accessing US customers and capital.
NYSE: SHOP e-commerce platform at $8.88B FY2024 revenue with $292.28B GMV across 4.82M stores; Black Friday $11.5B processing competing with WooCommerce and BigCommerce for small-to-enterprise direct-to-consumer commerce.
Shopify Inc. is an Ottawa, Canada-based e-commerce platform — listed on NYSE (NYSE: SHOP) — providing 4.82+ million active merchant stores of all sizes (from solo entrepreneurs to enterprise brands) with tools for online store creation, multi-channel selling (web, mobile, social, in-person), payment processing (Shopify Payments, Shop Pay), inventory management, fulfillment, and marketing analytics, generating $8.88 billion in revenue in fiscal year 2024 (+26% year-over-year) with $292.28 billion in gross merchandise volume (GMV, +24%) and 875+ million customers who have purchased from Shopify merchant stores. Founded in 2006 by Tobias Lütke, Daniel Weinand, and Scott Lake (started as a snowboard equipment store, pivoted to become the platform), Shopify has become the operating system for independent commerce — the default e-commerce infrastructure for the direct-to-consumer brand economy.
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