doola logo

doola

Emerging

NYC YC W20 Business-in-a-Box for international founders forming US LLCs/C-Corps with 9K+ founders served; $12M total ($1M HubSpot/Nexus Series A Jan 2024) competing with Stripe Atlas and Firstbase for global entrepreneur US business formation.

Best for: Accounting SoftwareEmerging, rapid growth
42
AI Score
Grade C
AI Visibility Score (Beta)
Financial ServicesAccounting SoftwareWebsiteUpdated October 2026

Brand Intelligence Graph

Capabilities
Accounting Software

Company Overview

About doola

doola is a New York City-based business formation and back-office platform — backed by Y Combinator (W20) with $12 million in total funding including a Series A in January 2024 led by HubSpot Ventures with Nexus Venture Partners — providing international entrepreneurs, digital nomads, and early-stage founders with streamlined US entity formation (LLC, C-Corp, DAO LLC), EIN registration, business banking setup, bookkeeping, and tax filing services under a 'Business-in-a-Box' model that makes it possible to form a US business from anywhere in the world in days rather than weeks. Serving 9,000+ founders worldwide with a 48-person team, doola competes in the global entrepreneur market where the ability to form and operate a US entity is a critical enabler for international founders accessing US customers and capital.

Business Model & Competitive Advantage

doola's business formation and compliance platform addresses the regulatory complexity that international entrepreneurs face when trying to establish a US business presence: a founder in India, Nigeria, or Brazil wanting to incorporate in Delaware to access US venture capital, open a US business bank account, or sell to US enterprise customers faces a maze of state filing requirements, IRS EIN applications, registered agent requirements, and ongoing compliance obligations (annual reports, tax filings, state fees) that are opaque to anyone outside the US legal system. doola's end-to-end service (handling the Delaware or Wyoming LLC filing, obtaining the EIN from the IRS, setting up a Mercury or Relay business bank account, and providing ongoing bookkeeping and tax preparation) gives international founders a single platform for the compliance infrastructure that US-incorporated companies require — without needing a US lawyer or accountant for each step.

Competitive Landscape 2025–2026

In 2025, doola competes in the business formation, international founder services, and SME compliance market with Stripe Atlas (business formation for global founders, Stripe product), Firstbase (US company formation for international founders, $14M raised), and Clerky (legal tech for startup formation, $7M raised) for international entrepreneur and digital nomad US business formation and ongoing compliance platform adoption. HubSpot Ventures' Series A leadership reflects conviction in the SME business services market and the cross-sell potential with HubSpot's 200,000+ customer SME base. Y Combinator W20 backing connects doola with the global founder and fintech-for-SMB investor community. The 2025 strategy focuses on growing the international founder market (India, Nigeria, Pakistan, Latin America) through localized partnerships and local language onboarding, building the multi-entity management for founders operating multiple US entities, and expanding the embedded banking products (business credit cards, international wire services) for the global entrepreneur banking stack.

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Recent Activity

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blog_post
doola vs. EntityMachine: Volume Fulfillment or Formation Infrastructure?

doola was built for products that need formation happening natively inside themselves, for founders anywhere in the world, backed by no volume floors, agent-native distribution, and the financial layer (tax, bookkeeping, banking) that keeps entities compliant long after formation. EntityMachine, the formation API from MyCompanyWorks (a RASi company incorporating businesses since 2001), was built for…

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Wyoming LLC vs Texas LLC: Which One to Choose in 2026

Wyoming LLC vs Texas LLC often looks like a simple cost comparison: Wyoming charges $100 to form an LLC, while Texas charges $300. But if you plan to run the business from Texas, the lower Wyoming filing fee can end up creating more costs and compliance instead of saving money. That is because forming in…

blog_post
Wyoming LLC Asset Protection: What It Covers (And What It Doesn’t)

Wyoming LLC asset protection is often sold as bulletproof. The law is more specific. Here’s what those protections cover, where they stop, and what founders often misunderstand.

blog_post
Wyoming LLC Taxes: What You Actually Owe (And What You Don’t)

If you’re a non-U.S. founder trying to understand Wyoming LLC taxes, here’s the first thing to get straight: Wyoming’s 0% state income tax does not mean your U.S. tax obligations are automatically $0. You may still have IRS filings to deal with, and your home country may tax YOUR income too. In this guide, we’ll…

blog_post
doola vs. FileForms: Which White-Label Formation API Should You Build On?

FileForms offers an API to handle state entity filings, SOC 2 compliance, and automated annual reports. However, for global platforms, handling international founders who lack a Social Security Number (SSN) is often the biggest hurdle in company formation. If you are evaluating white-label formation infrastructure, both doola and FileForms let you offer 50-state filings natively…

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doola vs. CorpNet: Filing Service or Formation Infrastructure?

CorpNet has been filing business documents since 2009, and its founders were pioneers in this industry a decade before that. If experience alone decided the outcome, CorpNet’s credentials would be difficult to argue with.  But if you’re on this page, you are probably choosing more than just a filing vendor. You’re choosing infrastructure your product…

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Wyoming vs Nevada vs Delaware LLC: Real 2026 Comparison

Ask five people where you should form your LLC, and all five will give you a different answer. One might tell you to pick Delaware because “that’s where venture-backed companies register their LLCs.” Another will recommend Wyoming for its privacy and low fees. Someone else will probably urge you to pick Nevada because there’s no state…

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Foreign Filing filed 2026-09-03

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Foreign Filing filed 2026-09-03

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How to Register a Business in Wyoming: 2026 Costs and Steps

To register a business in Wyoming, you file Articles of Organization (for an LLC) or Articles of Incorporation (for a corporation) with the Wyoming Secretary of State for $100, appoint a registered agent with a physical Wyoming address, and get a federal EIN from the IRS. Online filings through WyoBiz are active immediately. The more…

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doola Powers Business Formation Inside HelloGov

HelloGov customers can now form a US LLC or C Corp without leaving the HelloGov platform.  The flow is built on doola’s Formation API, running within HelloGov’s own business formation service, so state selection, entity naming, registered agent assignment, and owner details are all collected inside the product HelloGov’s customers already use for passports and…

blog_post
LLC Wyoming vs Nevada: Costs, Taxes, Privacy and Which One to Choose

For most entrepreneurs debating LLC Wyoming vs Nevada in , Wyoming wins on cost and on maintenance burden. A Wyoming LLC costs $100 to form and $60 a year to keep and a Nevada LLC costs about $425 in year one and $350 every year after. If you physically operate in a US state, form…

Key Differentiators

Emerging Innovator

doola is an emerging player bringing innovative solutions to the Finance market.

Frequently Asked Questions

Estimated Visibility Trend (Beta)

Simulated 8-week rolling score

42
↓ Declining

Based on estimated brand signals. Historical tracking coming soon.

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