Donorbox vs Classy
Side-by-side comparison of AI visibility scores, market position, and capabilities
$3B donations processed; 100K+ nonprofits 96 countries; #1 G2 fundraising/donor management; 24 product updates 2024; AI CRM; nonprofit software market $7.8B by 2030; fundraising leader
About
Donorbox is an online fundraising and donor management platform founded in 2014 and headquartered in San Francisco, California, built specifically to make it easy for nonprofits, charities, and social enterprises to collect recurring and one-time donations online. The company was founded on the observation that most nonprofits were forced to use payment tools designed for e-commerce — losing donors to complex checkout flows and high processing fees — and that a fundraising-specific platform could dramatically improve conversion rates and donor retention. Donorbox's mission is to provide nonprofits everywhere with powerful, affordable fundraising technology that reduces administrative burden and maximizes funds raised.\n\nDonorbox's platform covers the full fundraising lifecycle: embeddable donation forms, crowdfunding campaigns, peer-to-peer fundraising, event ticketing, donor management (CRM), email communications, and UltraSwift Pay for fast checkout. The platform supports 20+ payment methods and currencies, making it operable in 96 countries and accessible to internationally distributed donor bases. In 2024 Donorbox launched an AI-powered CRM and introduced 24 product updates focused on donation form optimization, automation, and analytics. The product integrates with Salesforce, Mailchimp, Zapier, and a broad ecosystem of nonprofit tools, fitting into existing technology stacks without complex implementation.\n\nDonorbox has processed more than $3 billion in donations for 100,000+ nonprofits across 96 countries, making it one of the largest online fundraising platforms in the world by client count. It holds the #1 position in G2's fundraising and donor management categories as rated by verified nonprofit users. Its combination of low fees (Donorbox charges a platform fee starting at 1.5%), fast implementation, and continuously expanding feature set has made it the default starting point for nonprofits of all sizes seeking to modernize their online giving infrastructure.
GoFundMe-acquired nonprofit fundraising platform serving 8,000+ organizations; peer-to-peer campaigns and event fundraising for St. Jude and American Red Cross competing with Fundraise Up.
About
Classy is a nonprofit fundraising platform providing online donation pages, peer-to-peer fundraising campaigns, event fundraising, and corporate giving programs for nonprofit organizations — helping charities raise more money online through optimized giving experiences and donor management tools. Founded in 2006 in San Diego, California by James Heaton and Scott Martell, Classy was acquired by GoFundMe in 2022 (combining the consumer crowdfunding platform with the nonprofit fundraising tools) and has since been part of GoFundMe's broader social impact giving ecosystem. Classy serves over 8,000 nonprofit clients including St. Jude Children's Research Hospital, Amnesty International, and American Red Cross.\n\nClassy's platform enables nonprofits to create branded online donation pages, peer-to-peer fundraising campaigns (where donors create personal fundraising pages on behalf of the nonprofit), event fundraising (charity runs, walks, and galas with team and individual fundraising), and recurring giving programs. The Classy Manager provides donor CRM, fundraising analytics, and campaign management tools. Integration with Salesforce NPSP and other nonprofit CRMs enables donor data to flow into existing systems.\n\nIn 2025, Classy operates within GoFundMe as the dedicated nonprofit fundraising product, while GoFundMe continues serving personal causes. Classy competes with Fundraise Up, Donorbox, Blackbaud (eTapestry and Luminate Online), and Network for Good for nonprofit online fundraising platform share. The online giving market has grown significantly — US charitable giving exceeds $500 billion annually, with online channels growing share of that total. Classy's 2025 strategy focuses on expanding Classy for Salesforce (deep native integration with the Salesforce NPSP ecosystem), growing its enterprise nonprofit segment, and launching AI-powered giving page optimization and donor segmentation tools.
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