Dell vs Applied Materials

Side-by-side comparison of AI visibility scores, market position, and capabilities

Applied Materials leads in AI visibility (96 vs 59)
Dell logo

Dell

ChallengerConsumer Electronics

Personal Computing

NYSE: DELL | $88.4B revenue FY2024; top-3 in PCs, servers, and external storage; AI server backlog nearly doubled to $2.9B; ranked #48 Fortune 500; pivoting to AI infrastructure

AI VisibilityBeta
Overall Score
C59
Category Rank
#1 of 1
AI Consensus
70%
Trend
stable
Per Platform
ChatGPT
69
Perplexity
67
Gemini
60

About

Dell Technologies was founded as PC's Limited in 1984 by Michael Dell from his University of Texas dorm room, built on the direct-to-consumer model that eliminated retail markup by selling custom-configured PCs directly via phone and mail order. The company rebranded to Dell Computer in 1988 and pioneered configure-to-order manufacturing that became the standard for PC industry efficiency. Dell's 2016 acquisition of EMC Corporation for $67 billion — the largest technology acquisition in history at the time — transformed the company from a PC and server vendor into a diversified enterprise technology infrastructure provider spanning storage, networking, and data protection.\n\nDell Technologies' portfolio spans client devices (XPS, Inspiron, Latitude, Precision laptops and desktops), enterprise infrastructure (PowerEdge servers, PowerStore and PowerScale storage, networking), sold through its ISG (Infrastructure Solutions Group) and CSG (Client Solutions Group) business units. PowerEdge servers are among the most widely deployed in enterprise data centers globally. GPU-accelerated servers for AI model training and inference have become a significant growth segment. Dell also distributes VMware products, though Broadcom's 2023 acquisition of VMware substantially changed that commercial relationship.\n\nDell reported FY2025 revenue of approximately $95.6 billion, with ISG growing significantly on AI server demand from hyperscalers and enterprise data center buildouts. The company trades on the NYSE under DELL. Dell's position as a key hardware enabler of the AI infrastructure cycle — supplying GPU servers to cloud providers and enterprises — has driven a re-rating of the stock as investors recognize its role in the ongoing AI capital expenditure wave.

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Applied Materials logo

Applied Materials

LeaderSemiconductor Equipment

Wafer Fab Equipment

Santa Clara semiconductor equipment (NASDAQ: AMAT) ~$27.2B FY2024 revenue; world's largest semiconductor equipment company, HBM advanced packaging for AI GPUs, 50,000+ tools worldwide competing with ASML and Lam Research.

AI VisibilityBeta
Overall Score
A96
Category Rank
#1 of 2
AI Consensus
72%
Trend
stable
Per Platform
ChatGPT
97
Perplexity
91
Gemini
99

About

Applied Materials, Inc. is a Santa Clara, California-based semiconductor and display equipment company — publicly traded on NASDAQ (NASDAQ: AMAT) as an S&P 500 Information Technology component — providing manufacturing equipment, services, and software used to fabricate virtually every chip and advanced display in the world through approximately 35,000 employees serving foundries, integrated device manufacturers, and memory makers in 24 countries. Applied Materials is the world's largest semiconductor equipment company by revenue, supplying deposition (CVD, PVD, ALD), etch, ion implant, chemical mechanical planarization (CMP), metrology and inspection, and advanced packaging equipment to leading chipmakers including TSMC, Samsung, Intel, SK Hynix, and Micron. In fiscal year 2024 (ending October 2024), Applied Materials reported revenue of approximately $27.2 billion, with strong demand driven by leading-edge foundry investments at TSMC and Samsung for AI accelerator chips and advanced memory for HBM (high-bandwidth memory) stacks used in NVIDIA and AMD AI GPUs. The company's Semiconductor Systems segment commands the largest market share of any equipment category, while the Applied Global Services (AGS) segment generates recurring spare parts and service revenue from the installed base of 50,000+ tools operating worldwide. CEO Gary Dickerson has led Applied Materials' strategy of expanding beyond commodity deposition and etch into advanced packaging, gate-all-around transistor manufacturing, and materials engineering — where Applied's breadth of materials deposition capabilities creates competitive differentiation.

Full profile

AI Visibility Head-to-Head

59
Overall Score
96
#1
Category Rank
#1
70
AI Consensus
72
stable
Trend
stable
69
ChatGPT
97
67
Perplexity
91
60
Gemini
99
65
Claude
89
57
Grok
99

Key Details

Category
Personal Computing
Wafer Fab Equipment
Tier
Challenger
Leader
Entity Type
brand
company

Capabilities & Ecosystem

Capabilities

Only Dell
Personal Computing
Only Applied Materials
Wafer Fab Equipment

Integrations

Applied Materials is classified as company.

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