Deere & Company vs GE Aerospace
Side-by-side comparison of AI visibility scores, market position, and capabilities
World's largest ag equipment maker; $51.7B FY2024 revenue (down-cycle from $61.3B peak); See & Spray AI herbicide tech; autonomous tractor development; competes with CNH and AGCO.
About
Deere & Company is the world's leading manufacturer of agricultural machinery and precision farming technology, founded in 1837 when blacksmith John Deere invented the self-scouring steel plow in Grand Detour, Illinois, and now headquartered in Moline, Illinois. The company trades on NYSE (DE) and reported approximately $51.7 billion in net sales for fiscal year 2024 (ending October 31), a significant decline from the record $61.3 billion in FY2023 as the agricultural equipment cycle normalized from pandemic-era farm income highs. Under CEO John May, Deere has articulated a "Smart Industrial" strategy transforming the company from a hardware manufacturer into a technology and outcomes-as-a-service platform, integrating precision GPS, machine learning, and automation into every major product line.
Cincinnati OH jet engine technology (NYSE: GE) at $38.7B 2024 revenue; 44,000+ commercial engines in service, LEAP powers 737 MAX/A320neo via CFM JV, 26.2% operating margins competing with Pratt & Whitney and Rolls-Royce.
About
GE Aerospace is a Cincinnati, Ohio-based jet engine and aviation propulsion technology company — publicly traded on the New York Stock Exchange (NYSE: GE) as an S&P 500 Industrials component — designing, manufacturing, and servicing commercial and military aircraft engines through approximately 52,000 employees serving commercial airlines, defense agencies, and regional operators in 170+ countries. GE Aerospace became a standalone publicly traded company in April 2024 when General Electric completed its multi-year strategic separation — spinning off GE Vernova (energy transition) separately and retaining the aerospace and defense engine business as the pure-play GE Aerospace entity. In full year 2024 (its first year as a standalone company), GE Aerospace reported revenue of $38.7 billion, operating profit growth of 25%, and operating margin expansion to 26.2% — with Q4 2024 orders up 46%, Q4 revenue of $10.8 billion (+14%), and free cash flow growth exceeding 20%. CEO Larry Culp has led GE Aerospace through the conglomerate separation, maintaining LEAP engine production ramp for the Boeing 737 MAX and Airbus A320neo in partnership with CFM International (GE's 50/50 joint venture with Safran). GE Aerospace's total installed commercial engine base exceeds 44,000 engines, with a services backlog exceeding $150 billion — creating decades of recurring maintenance, repair, and overhaul (MRO) revenue.
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