Cube FP&A vs Billtrust
Side-by-side comparison of AI visibility scores, market position, and capabilities
Cube FP&A raised $50M+ (Battery Ventures) for a no-code data layer syncing Google Sheets and Excel to a centralized planning hub for mid-market finance teams, bridging spreadsheet and CPM.
About
Cube is a financial planning and analysis platform designed to give finance teams a fast path to connected, centralized FP&A without requiring them to replace their existing spreadsheet workflows. Founded in 2018 and headquartered in New York City, Cube has raised more than $50 million from investors including Battery Ventures. The company targets the gap between manual, disconnected spreadsheet FP&A and the complexity and cost of traditional CPM platforms, offering a no-code data layer that syncs with Google Sheets and Microsoft Excel and replaces error-prone manual data consolidation without forcing finance teams into a new interface.\n\nCube's core product connects to source systems including ERPs, CRMs, and HR platforms and centralizes the data in a structured warehouse that is directly accessible from the spreadsheet tools finance teams already use. Users can push data from source systems into their Google Sheets or Excel models with a single click, eliminating the manual VLOOKUP-and-paste workflows that create version control nightmares in growing finance teams. Cube also provides a native web interface for dashboards and reports for users who want to share insights beyond the spreadsheet environment.\n\nCube's positioning as a fast-to-implement, accessible FP&A solution appeals particularly to Series A through Series C startups and mid-market companies whose finance teams have outgrown pure spreadsheets but are not ready for the six-to-twelve-month implementations that larger CPM platforms typically require. The company competes with Mosaic Tech, Runway Financial, and other modern FP&A tools in this emerging segment, as well as with the lower tiers of Planful and Vena, and continues to expand its connectivity library and planning templates.
Billtrust (acquired by FLEETCOR/Corpay) delivers end-to-end AR automation from invoice delivery through cash application and collections for mid-market and enterprise clients.
About
Billtrust is an accounts receivable automation and B2B payments company that provides a comprehensive order-to-cash platform for mid-market and enterprise businesses. Founded in 2001 and headquartered in Lawrenceville, New Jersey, Billtrust was acquired by FLEETCOR Technologies (now Corpay) to become part of one of the world's largest B2B payments businesses. Billtrust's platform covers the complete AR lifecycle from invoice delivery and customer payment portals through cash application, collections management, and credit decisioning, helping businesses accelerate cash flow and reduce the manual labor involved in managing large customer receivables portfolios.\n\nBilltrust's Business Payments Network (BPN) is a key differentiator, connecting AR teams with a network of buyer payment platforms and enabling electronic remittance matching that dramatically reduces the manual cash application work that burdens AR teams when customers pay by check or without detailed remittance information. The platform's AI-powered cash application engine automatically matches incoming payments to open invoices, handling complex scenarios like partial payments, short pays, and deductions, with automation rates that significantly reduce manual application work. Electronic invoice delivery, self-service customer portals, and automated collections workflows complete the AR automation suite.\n\nBilltrust competes with HighRadius, YayPay, Cforia, and the AR modules of large ERP systems, and has built particular strength in industries with high transaction volumes and complex payment scenarios including manufacturing, distribution, food and beverage, and wholesale. Its combination of AR automation software, B2B payment network capabilities, and now the scale of Corpay's payments infrastructure makes the combined entity a formidable competitor in the AR automation and B2B payments market.
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