Criteria Corp vs UKG
Side-by-side comparison of AI visibility scores, market position, and capabilities
Pre-employment testing and talent assessment platform. Los Angeles CA, raised $40M+, offers 300+ validated assessments covering cognitive aptitude, personality, and skills.
About
Criteria Corp is a talent assessment platform that provides pre-employment tests covering cognitive aptitude, personality, emotional intelligence, and skills-based evaluations. Founded in 2006 and headquartered in Los Angeles, California, the company has raised over $40 million in funding. Criteria Corp serves employers across industries including healthcare, retail, financial services, and manufacturing, offering a library of over 300 validated assessments accessible through its HireSelect platform.\n\nCriteria's assessment library spans a wide range of evaluation types: cognitive ability tests measure reasoning and problem-solving capacity, personality assessments predict job fit and behavioral tendencies, and skills tests verify technical competencies in areas like Microsoft Office proficiency, coding, and customer service aptitude. Employers can combine multiple assessment types into tailored evaluation flows that match specific job requirements. The platform's analytics layer benchmarks candidates against industry norms and past hiring cohorts.\n\nCriteria has positioned itself as the structured, science-backed alternative to unguided resume review and subjective phone screens. Its approach emphasizes legally defensible, validated assessments that meet EEOC guidelines — an important consideration for enterprise HR teams seeking to reduce hiring bias while maintaining compliance. Criteria's integrations with major ATS platforms allow assessments to be deployed seamlessly within existing recruiting workflows without requiring candidates to leave the application process.
Ultimate-Kronos merger HCM with $3.5B+ revenue; UKG Pro payroll and UKG Dimensions workforce scheduling competing with ADP and Workday for enterprise HR and complex labor scheduling in healthcare and retail.
About
UKG (Ultimate Kronos Group) is a Weston, Florida-based human capital management (HCM) and workforce management company formed from the 2020 merger of Ultimate Software and Kronos — providing payroll, HR, talent management, time and attendance, scheduling, and workforce analytics to organizations ranging from mid-market to large enterprise. With $3.5+ billion in annual revenue and 15,000+ employees, UKG is one of the largest HCM vendors globally, competing with ADP and Workday for enterprise workforce management.
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