Creatio vs Workday PSA
Side-by-side comparison of AI visibility scores, market position, and capabilities
Creatio is a no-code CRM and workflow automation platform raised $200M at $1.2B unicorn valuation in June 2024 led by Sapphire Ventures; recognized in 2025 Gartner Magic Quadrant for B2B Marketing Automation; 50%+ annual revenue growth.
About
Creatio is a business software company that provides a no-code platform for CRM, workflow automation, and AI-powered business process management. Founded in 2002 by Katherine Kostereva and headquartered in Boston, Massachusetts with major R&D operations in Kyiv, Ukraine, Creatio enables enterprises and mid-market companies to design, launch, and automate complex customer journeys and operational workflows without writing code. Its composable architecture combines a low-code/no-code studio, a native CRM, and a process automation engine in a single integrated platform.
NASDAQ: WDAY | Workday $7.3B total revenue FY2024; PSA module unifies project delivery with HR and finance on one platform; enterprise-grade; targets professional services firms
About
Workday PSA is an enterprise project and resource management product built on the Workday platform, designed to help professional services firms manage the full delivery lifecycle — from project pursuit and staffing through billing and revenue recognition — in the same system that runs their HR, finance, and planning. Workday built PSA to eliminate the overhead of reconciling disconnected project management, time tracking, and financial reporting tools. Its core technology is native to Workday's unified data model, meaning project financials, resource costs, and workforce data are always synchronized.\n\nWorkday PSA covers project planning, resource capacity and skills-based staffing, time and expense capture, client billing, and revenue recognition under ASC 606 and IFRS 15. Because it shares a data layer with Workday HCM, project managers have real-time visibility into employee availability, cost rates, and utilization without manual data pulls. The product targets enterprises with complex, multi-geography service delivery operations: consulting firms, technology implementation partners, and services divisions of product companies.\n\nWorkday PSA competes with Certinia, Unit4, and Microsoft Dynamics 365 Project Operations. Its differentiator is native integration with Workday HCM and financials, eliminating reconciliation across multi-vendor stacks and providing a single source of truth for services performance. For enterprises already on Workday, PSA is a natural extension that reduces total cost of ownership.
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