Cost Plus Drug Company vs Epic Systems
Side-by-side comparison of AI visibility scores, market position, and capabilities
Mark Cuban Cost Plus Drug Company offers generic prescription medications at transparent cost-plus pricing; has expanded to over 2,500 generic drugs priced at cost plus 15% markup; partners with pharmacies nationwide;
About
Mark Cuban Cost Plus Drug Company (also known as Cost Plus Drugs) is a direct-to-consumer pharmaceutical company co-founded in 2022 by Mark Cuban and Alex Oshmyansky and headquartered in Dallas, Texas. The company disrupts the opaque and often inflated pricing of generic pharmaceuticals by operating on a transparent cost-plus model: it sources generic drugs directly from manufacturers, adds a fixed 15% markup, a $3 pharmacy labor fee, and a $5 shipping fee — publishing the final price for every drug openly on its website. This approach bypasses the traditional pharmacy benefit manager (PBM) system, which critics argue inflates drug prices through rebate structures that benefit intermediaries at the expense of patients and payers.
Epic holds over 42% of U.S. acute care hospital EHR market share and is embedding AI across 150+ clinical workflows for 2026, while facing antitrust scrutiny.
About
Epic Systems Corporation was founded in 1979 by Judith Faulkner and is headquartered in Verona, Wisconsin, remaining privately held with Faulkner as majority owner. The company develops large-scale electronic health record systems and reports that more than 305 million patients have a record in Epic, covering the majority of U.S. academic medical centers and large health systems including Kaiser Permanente, Mayo Clinic, Johns Hopkins, and Cleveland Clinic. Epic commands approximately 42% of U.S. acute care hospitals and nearly 55% of acute care hospital beds, making it the undisputed market leader in enterprise EHR.
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