Coda vs Figma
Side-by-side comparison of AI visibility scores, market position, and capabilities
Coda acquired by Grammarly (Dec 2024) at $1.4B valuation; 2024 revenue $41.1M (+54% YoY); combines docs, spreadsheets, and apps in one programmable workspace for product and ops teams.
About
Coda is a connected workspace platform founded in 2017 by Shishir Mehrotra and Alex DeNeui, built on the belief that documents, spreadsheets, and apps should live in one flexible, programmable surface rather than siloed tools. The platform's core technology combines a rich document editor with database-like tables, formulas, and automation building blocks that allow teams to build workflows, OKR trackers, project managers, and CRM systems inside a single doc — without writing code.\n\nCoda serves product, operations, and leadership teams across companies of all sizes, enabling them to replace fragmented stacks of Notion, Google Docs, Airtable, and Asana with a single connected workspace. Key differentiators include deep cross-doc linking, Coda AI for writing and automation, and a marketplace of prebuilt templates. The platform's flexibility makes it especially popular with product managers and operations teams who need custom workflows without engineering resources.\n\nCoda reached $41.1M in 2024 revenue, a 54% year-over-year increase, validating its product-led growth model. In December 2024 Coda was acquired by Grammarly, which valued the business at $1.4B and positioned the combined entity as a comprehensive AI writing and productivity platform. The acquisition brings together Coda's structured workflow capabilities with Grammarly's AI writing layer, creating a broader connected productivity suite for enterprise teams.
Dominant browser-based collaborative UI design platform at ~$600M ARR and $12.5B valuation; Adobe's $20B acquisition blocked by regulators in 2023, Figma remains independent competing with Sketch and Adobe.
About
Figma is a San Francisco-based collaborative web-based product design platform that has become the dominant tool for UI/UX designers and product teams — enabling real-time multi-user collaboration on interface design, prototyping, and design system management directly in the browser without installing desktop software. Founded in 2012 by Dylan Field and Evan Wallace and backed by Sequoia, Greylock, and Andreessen Horowitz with over $330 million raised, Figma generated approximately $600 million in ARR in 2023, serving 4 million+ designers and product teams at companies including Microsoft, Airbnb, Twitter, and Uber. Adobe announced a $20 billion acquisition offer in 2022, which was blocked by regulators in 2023 — Figma remains independent.
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