Clay vs Customer.io

Side-by-side comparison of AI visibility scores, market position, and capabilities

Clay leads in AI visibility (68 vs 27)

Clay

LeaderSales & Marketing Tech

Data Enrichment & GTM

GTM data enrichment platform hit $100M ARR in 2 years; raised $100M Series C at $3.1B valuation led by CapitalG; 10K+ customers incl OpenAI, Anthropic

AI VisibilityBeta
Overall Score
B68
Category Rank
#1 of 1
AI Consensus
66%
Trend
stable
Per Platform
ChatGPT
74
Perplexity
63
Gemini
65

About

Clay is a New York-based AI-powered sales automation and data enrichment platform that helps go-to-market teams automate prospecting and outreach workflows. The platform integrates 75+ data providers and uses AI to enrich leads, personalize messaging, and automate sales workflows at scale. Clay serves 10,000+ customers including OpenAI, Anthropic, Canva, Intercom, and Rippling.

Full profile

Customer.io

EmergingSales & Marketing Tech

Marketing Automation

Marketing automation platform hit $100M ARR in Sep 2025 (+37% YoY) on <$40M total funding; 117% net revenue retention; 439 employees; highly capital-efficient

AI VisibilityBeta
Overall Score
D27
Category Rank
#3 of 6
AI Consensus
67%
Trend
stable
Per Platform
ChatGPT
27
Perplexity
24
Gemini
23

About

Customer.io is a Beaverton, Oregon-based marketing automation platform that enables businesses to create personalized, behavior-driven email, SMS, push notification, and in-app messaging campaigns. Founded in 2012, the company reached $100M ARR in September 2025 on less than $40M in total funding, demonstrating exceptional capital efficiency. Customer.io serves thousands of businesses with 117% net revenue retention and 35% consistent YoY growth.

Full profile

AI Visibility Head-to-Head

68
Overall Score
27
#1
Category Rank
#3
66
AI Consensus
67
stable
Trend
stable
74
ChatGPT
27
63
Perplexity
24
65
Gemini
23
71
Claude
33
76
Grok
18

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