ClassPass vs SEPHORA
Side-by-side comparison of AI visibility scores, market position, and capabilities
New York multi-studio fitness membership for yoga, cycling, and spa across 30+ countries; Mindbody-acquired competing with Gympass/Wellhub for multi-venue fitness subscription and corporate wellness benefits.
About
ClassPass is a New York-based fitness and wellness membership platform providing access to thousands of gyms, yoga studios, pilates, cycling, strength training, spa, and beauty services through a single subscription — enabling members to sample multiple fitness and wellness experiences rather than committing to a single-location gym membership. Acquired by Mindbody (in turn backed by Vista Equity Partners) in 2021 for approximately $500-700 million, ClassPass serves millions of members across 30+ countries, generating estimated $400+ million in annual revenue and becoming the largest multi-venue fitness subscription platform globally.
LVMH (EPA: MC) prestige beauty retailer with 2,700+ stores and 35M+ Beauty Insider members; competing with Ulta Beauty for specialty beauty leadership through brand curation and shop-in-shop expansion.
About
Sephora is a Paris-based multinational prestige beauty retailer — owned by LVMH Moët Hennessy Louis Vuitton (EPA: MC) since 1997 — operating 2,700+ stores in 35+ countries and a leading e-commerce platform that collectively make it the world's largest specialty beauty retailer by store count. Sephora carries 400+ brands spanning skincare, makeup, fragrance, haircare, and beauty tools from prestige labels (Charlotte Tilbury, Tatcha, Drunk Elephant) alongside emerging indie brands, serving beauty enthusiasts globally with an estimated $20+ billion in annual retail sales. The Beauty Insider loyalty program (35 million+ members in North America alone) is one of retail's most effective loyalty programs, driving repeat purchase and share-of-wallet.
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