SEPHORA vs Ulta Beauty

Side-by-side comparison of AI visibility scores, market position, and capabilities

Ulta Beauty leads in AI visibility (93 vs 88)

SEPHORA

LeaderBeauty & Personal Care

Beauty Retail

LVMH (EPA: MC) prestige beauty retailer with 2,700+ stores and 35M+ Beauty Insider members; competing with Ulta Beauty for specialty beauty leadership through brand curation and shop-in-shop expansion.

AI VisibilityBeta
Overall Score
A88
Category Rank
#2 of 2
AI Consensus
52%
Trend
up
Per Platform
ChatGPT
79
Perplexity
82
Gemini
98

About

Sephora is a Paris-based multinational prestige beauty retailer — owned by LVMH Moët Hennessy Louis Vuitton (EPA: MC) since 1997 — operating 2,700+ stores in 35+ countries and a leading e-commerce platform that collectively make it the world's largest specialty beauty retailer by store count. Sephora carries 400+ brands spanning skincare, makeup, fragrance, haircare, and beauty tools from prestige labels (Charlotte Tilbury, Tatcha, Drunk Elephant) alongside emerging indie brands, serving beauty enthusiasts globally with an estimated $20+ billion in annual retail sales. The Beauty Insider loyalty program (35 million+ members in North America alone) is one of retail's most effective loyalty programs, driving repeat purchase and share-of-wallet.

Full profile

Ulta Beauty

LeaderBeauty & Personal Care

Beauty Retail

NASDAQ-listed (ULTA) largest US beauty retailer with 1,400+ stores and 44M loyalty members; prestige-to-mass-plus-salon format competing with Sephora and Target shop-in-shop for total beauty spend.

AI VisibilityBeta
Overall Score
A93
Category Rank
#1 of 2
AI Consensus
74%
Trend
up
Per Platform
ChatGPT
89
Perplexity
99
Gemini
92

About

Ulta Beauty is the largest US beauty retailer — operating 1,400+ stores across 50 states that combine prestige, mass-market, and salon product sales with in-store salon and beauty services in a single destination format that no other beauty retailer matches. Listed on NASDAQ (NASDAQ: ULTA), Ulta generated approximately $11.3 billion in net sales in fiscal year 2024 and operates the Ultamate Rewards loyalty program with 44+ million members, which is among the largest loyalty programs in US retail.

Full profile

AI Visibility Head-to-Head

88
Overall Score
93
#2
Category Rank
#1
52
AI Consensus
74
up
Trend
up
79
ChatGPT
89
82
Perplexity
99
98
Gemini
92
80
Claude
93
81
Grok
88

Capabilities & Ecosystem

SEPHORAcompetes withUlta Beauty

Capabilities

Shared
Beauty Retail

Integrations

Only Ulta Beauty

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