ClassPass vs REI
Side-by-side comparison of AI visibility scores, market position, and capabilities
New York multi-studio fitness membership for yoga, cycling, and spa across 30+ countries; Mindbody-acquired competing with Gympass/Wellhub for multi-venue fitness subscription and corporate wellness benefits.
About
ClassPass is a New York-based fitness and wellness membership platform providing access to thousands of gyms, yoga studios, pilates, cycling, strength training, spa, and beauty services through a single subscription — enabling members to sample multiple fitness and wellness experiences rather than committing to a single-location gym membership. Acquired by Mindbody (in turn backed by Vista Equity Partners) in 2021 for approximately $500-700 million, ClassPass serves millions of members across 30+ countries, generating estimated $400+ million in annual revenue and becoming the largest multi-venue fitness subscription platform globally.
Seattle outdoor retail co-op with 23M members returning profits as annual dividends; $3.8B revenue competing with Dick's Sporting Goods for outdoor gear across 180+ stores with Adventures, rentals, and co-op model.
About
REI (Recreational Equipment Inc.) is a Seattle-based consumer cooperative providing outdoor gear, apparel, footwear, and services for hiking, camping, climbing, cycling, paddling, and snow sports — operating as a member-owned co-op where profits are returned to members through annual dividends rather than shareholders. Founded in 1938 by Lloyd and Mary Anderson with 23 founding members, REI generated approximately $3.8 billion in revenue in fiscal year 2024, operating 180+ retail stores and rei.com in the US — serving 23 million active co-op members and positioning as the outdoor industry's most trusted specialty retailer.
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