Cin7 vs Extensiv
Side-by-side comparison of AI visibility scores, market position, and capabilities
Connected inventory management platform for product-based SMBs covering inventory, POS, 3PL, and B2B ordering. Auckland New Zealand / Denver CO, raised $50M+.
About
Cin7 is a connected inventory management platform designed for product-based small and medium-sized businesses, providing a central system that manages inventory across warehouses, retail locations, 3PL partners, and B2B ordering portals. Founded in 2012 and headquartered in Auckland, New Zealand with major US operations in Denver, Colorado, Cin7 has raised more than $50 million and grown to serve thousands of SMB and mid-market businesses globally. The platform's breadth of integrations and inventory management depth have made it a popular choice for product companies that sell through multiple channels and need a system that tracks inventory from purchase order through sale and return.\n\nCin7's platform covers purchase order management with supplier communication, inventory receiving and tracking across locations, point-of-sale for retail, B2B ordering portal for wholesale customers, 3PL integrations for outsourced warehousing, and connections to major e-commerce platforms. The inventory management engine handles product variants, batch and serial number tracking, landed cost calculation, and reorder point management, providing the operational depth that simple e-commerce-native inventory tools lack. Financial reporting and integration with accounting systems like Xero and QuickBooks close the loop from purchasing through financial reporting.\n\nCin7 competes with Unleashed Software, DEAR Inventory (now Cin7 Core), inFlow Inventory, and Brightpearl in the SMB inventory management market. The company has consolidated its position through the acquisition of DEAR Inventory, giving it two complementary product tiers under the Cin7 brand. This positions Cin7 to serve a broader range of product business sizes and complexity levels.
WMS and OMS platform for 3PL fulfillment networks; raised $80M+; formerly 3PL Central. Los Angeles CA; serves 3PLs and brands with Skubana-powered order management and Cart Rover integrations across 100+ e-commerce platform connections.
About
Extensiv is a supply chain software company that provides warehouse management, order management, and network orchestration platforms specifically designed for third-party logistics providers and the brands they serve. Formerly known as 3PL Central, the company rebranded as Extensiv after a series of strategic acquisitions including Skubana (multi-channel order management), Infoplus Commerce, and Cart Rover (integration platform), assembling a comprehensive technology suite for the 3PL fulfillment ecosystem. Headquartered in Los Angeles, California, Extensiv has raised more than $80 million from investors including Trinity Ventures and Warburg Pincus.\n\nExtensiv's 3PL Warehouse Manager is one of the most widely deployed cloud-based WMS platforms in the 3PL industry, used by hundreds of fulfillment centers to manage inventory, receive and ship orders, process returns, and bill clients. The platform's multi-client architecture is built for the complexity of 3PL operations where a single warehouse serves multiple brand customers with different SKU catalogs, order profiles, and billing structures. Extensiv Order Manager provides brands with a multi-channel order management system that connects to e-commerce platforms and routes orders to the optimal fulfillment location.\n\nExtensiv's network model connects 3PL warehouses and the brands they serve in a shared platform, enabling more seamless data exchange and collaboration than traditional EDI-based integrations. The company serves the rapidly growing e-commerce fulfillment market where brands are increasingly outsourcing warehousing and fulfillment to 3PL networks rather than operating their own distribution infrastructure. Extensiv competes with Deposco, Manhattan Associates, and newer entrants in the 3PL WMS space.
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