Chef vs Decimal

Side-by-side comparison of AI visibility scores, market position, and capabilities

AI visibility is closely matched (18 vs 18)
Chef logo

Chef

EmergingInfrastructure

IT Operations

Progress Software (NASDAQ: PRGS) infrastructure automation platform for DevSecOps; acquired 2020 for $220M at $70M ARR — Chef Infra, InSpec, and Habitat competing with Ansible and HashiCorp for enterprise configuration management.

AI VisibilityBeta
Overall Score
D18
Category Rank
#50 of 68
AI Consensus
49%
Trend
up
Per Platform
ChatGPT
10
Perplexity
29
Gemini
16

About

Chef is a Seattle-based infrastructure automation and configuration management platform — acquired by Progress Software (NASDAQ: PRGS) in October 2020 for $220 million cash, representing a 3x revenue multiple on $70 million ARR with 95% recurring subscription revenue — providing DevSecOps automation tools including Chef Infra (infrastructure configuration-as-code), Chef InSpec (compliance automation and security policy enforcement), Chef Habitat (application build, deploy, and runtime automation), and Chef Automate (enterprise dashboard for compliance and infrastructure visibility). Founded in 2008 by Adam Jacob and now operating as Chef by Progress within Progress Software's DevOps portfolio alongside Telerik, Kinvey, and OpenEdge.

Full profile
Decimal logo

Decimal

EmergingFintech

Tech-Enabled Bookkeeping

Tech-enabled bookkeeping pairing dedicated accountants with proprietary automation; flat monthly subscription; founded 2020 in Fishers, Indiana; faster close with full client transparency.

AI VisibilityBeta
Overall Score
D18
Category Rank
#1 of 1
AI Consensus
84%
Trend
up
Per Platform
ChatGPT
21
Perplexity
17
Gemini
23

About

Decimal is a Fishers, Indiana-based technology-enabled bookkeeping company that provides small businesses with a dedicated accounting team and a modern software platform for a flat monthly subscription. Founded in 2020, Decimal was built to address the most common frustration of small business owners who have outgrown DIY bookkeeping but find traditional bookkeeping firms slow, expensive, and opaque. Decimal pairs each client with a dedicated bookkeeper and accounting team who are supported by proprietary software that automates routine transaction processing, exception identification, and reporting, allowing the human team to focus on accuracy review, month-end close, and client communication rather than manual data entry.\n\nDecimal's product experience centers on transparency and responsiveness. Clients access their books through a web portal with real-time financial dashboards showing cash position, profit and loss, and accounts receivable and payable balances. The platform includes a communication thread for each question or task, giving small business owners visibility into the status of their bookkeeping without email chains or phone tag. Decimal's pricing model is a flat monthly subscription based on business complexity rather than hours worked, making costs predictable and removing the billing anxiety that characterizes traditional bookkeeping relationships.\n\nDecimal targets small businesses with $500,000 to $10 million in annual revenue that need accurate, timely books and periodic financial guidance but are not yet ready for a full-time accounting hire or a CFO-level engagement. The company operates as a fully remote team and serves clients across the United States in industries including professional services, e-commerce, retail, and service businesses. Decimal competes with Bench, Pilot, and Botkeeper in the technology-enabled bookkeeping market, differentiating on its dedicated team model, the quality of its software-plus-human integration, and its Midwestern operational roots that keep its cost structure competitive.

Full profile

AI Visibility Head-to-Head

18
Overall Score
18
#50
Category Rank
#1
49
AI Consensus
84
up
Trend
up
10
ChatGPT
21
29
Perplexity
17
16
Gemini
23
24
Claude
18
10
Grok
22

Capabilities & Ecosystem

Capabilities

Only Chef
IT Operations
Only Decimal
Tech-Enabled Bookkeeping

Track AI Visibility in Real Time

Monitor how your brand performs across ChatGPT, Gemini, Perplexity, Claude, and Grok daily.