Certn vs Workday

Side-by-side comparison of AI visibility scores, market position, and capabilities

Workday leads in AI visibility (91 vs 40)
Certn logo

Certn

2Vertical SaaS — HR Tech & Background Screening

Modern Background Screening for SMBs and Global Hiring

Modern API-first background screening platform for SMBs and international hiring; Vancouver BC; raised $52M+; faster turnaround times and digital-first candidate experience versus legacy paper-based verification providers across criminal, employment, and identity checks.

AI VisibilityBeta
Overall Score
C40
Category Rank
#1 of 1
AI Consensus
54%
Trend
up
Per Platform
ChatGPT
47
Perplexity
40
Gemini
45

About

Certn is a modern, API-first background screening platform that provides criminal checks, soft checks, employment verification, identity verification, and international screening in a fast and candidate-friendly digital experience designed for SMBs, high-growth companies, and employers with global hiring needs. Founded in 2016 and headquartered in Vancouver, British Columbia, Certn has raised more than $52 million and built a platform that emphasizes faster turnaround times, better candidate experience, and seamless integration capabilities compared to legacy background screening providers that rely on paper-based processes and manual verification workflows.\n\nCertn's platform delivers a digital-first candidate experience where screened individuals complete consent, upload identification documents, and receive status updates through a clean mobile-optimized interface — improving completion rates compared to cumbersome legacy portals. The company offers coverage across Canada, the United States, United Kingdom, and more than 200 countries for international background checks. API-first architecture allows HR software platforms, gig economy marketplaces, and ATS vendors to integrate Certn's screening directly into their hiring workflows as a seamlessly embedded capability.\n\nCertn competes with Checkr, Sterling, and regional Canadian background screening companies in the SMB and mid-market segment. Its Canadian headquarters and strong Canadian market coverage give it advantages in serving Canadian employers underserved by US-centric screening providers, while its global coverage and API capabilities differentiate it for companies with international hiring programs and for HR tech platforms seeking to embed background screening as a feature.

Full profile
Workday logo

Workday

LeaderHR Tech

Enterprise HCM

NASDAQ-listed (WDAY) enterprise HCM and financial management cloud at $8.4B revenue serving 10,500+ customers; competing with SAP SuccessFactors and Oracle for enterprise HR and finance system of record.

AI VisibilityBeta
Overall Score
A91
Category Rank
#1 of 3
AI Consensus
57%
Trend
stable
Per Platform
ChatGPT
97
Perplexity
99
Gemini
82

About

Workday is a Pleasanton, California-based enterprise cloud software company — listed on NASDAQ (NASDAQ: WDAY) — providing human capital management (HCM), financial management, and planning solutions for mid-market and large enterprises globally, generating $8.4 billion in revenue in fiscal year 2025 with $21.1 billion in total subscription revenue backlog. Founded in 2005 by Dave Duffield (PeopleSoft founder) and Aneel Bhusri, Workday serves 10,500+ customers including Amazon, Walmart, Bank of America, and Netflix for cloud HR (Workday HCM — recruiting, onboarding, performance, learning, payroll in 40+ countries) and cloud finance (Workday Financial Management — general ledger, AP, AR, revenue recognition, reporting).

Full profile

AI Visibility Head-to-Head

40
Overall Score
91
#1
Category Rank
#1
54
AI Consensus
57
up
Trend
stable
47
ChatGPT
97
40
Perplexity
99
45
Gemini
82
51
Claude
97
31
Grok
89

Key Details

Category
Modern Background Screening for SMBs and Global Hiring
Enterprise HCM
Tier
2
Leader
Entity Type
brand
company

Capabilities & Ecosystem

Capabilities

Only Certn
Modern Background Screening for SMBs and Global Hiring
Only Workday
Enterprise HCM
Workday is classified as company.

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