Cercli vs Figma
Side-by-side comparison of AI visibility scores, market position, and capabilities
Dubai UAE YC W23 Rippling-for-MENA HR/payroll at $100M+ annual payroll across 50 countries with 10x revenue; $16M total ($12M Picus Series A Oct 2025 + $4M Afore/YC seed) competing with Bayzat for MENA multi-country workforce management.
About
Cercli is a Dubai, UAE-based HR and payroll platform for the Middle East and North Africa — backed by Y Combinator (W23) with $16 million in total funding including a $4 million seed in September 2024 led by Afore Capital with Y Combinator, COTU Ventures, and Rebel Fund (with angels from Ramp, Rappi, Kitopi, Careem, and Rippling), plus a $12 million Series A in October 2025 led by Picus Capital — providing businesses operating across MENA and globally with a Rippling-style workforce management platform purpose-built for the region's multi-country payroll complexity, processing $100+ million in annual payroll across 50 countries and achieving 10x revenue scaling. Founded to address the absence of a modern, unified HR stack for MENA-headquartered companies, Cercli delivers AI-native payroll with agent-compatible architecture for the region.
Dominant browser-based collaborative UI design platform at ~$600M ARR and $12.5B valuation; Adobe's $20B acquisition blocked by regulators in 2023, Figma remains independent competing with Sketch and Adobe.
About
Figma is a San Francisco-based collaborative web-based product design platform that has become the dominant tool for UI/UX designers and product teams — enabling real-time multi-user collaboration on interface design, prototyping, and design system management directly in the browser without installing desktop software. Founded in 2012 by Dylan Field and Evan Wallace and backed by Sequoia, Greylock, and Andreessen Horowitz with over $330 million raised, Figma generated approximately $600 million in ARR in 2023, serving 4 million+ designers and product teams at companies including Microsoft, Airbnb, Twitter, and Uber. Adobe announced a $20 billion acquisition offer in 2022, which was blocked by regulators in 2023 — Figma remains independent.
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