Cercli vs Ashby
Side-by-side comparison of AI visibility scores, market position, and capabilities
Dubai UAE YC W23 Rippling-for-MENA HR/payroll at $100M+ annual payroll across 50 countries with 10x revenue; $16M total ($12M Picus Series A Oct 2025 + $4M Afore/YC seed) competing with Bayzat for MENA multi-country workforce management.
About
Cercli is a Dubai, UAE-based HR and payroll platform for the Middle East and North Africa — backed by Y Combinator (W23) with $16 million in total funding including a $4 million seed in September 2024 led by Afore Capital with Y Combinator, COTU Ventures, and Rebel Fund (with angels from Ramp, Rappi, Kitopi, Careem, and Rippling), plus a $12 million Series A in October 2025 led by Picus Capital — providing businesses operating across MENA and globally with a Rippling-style workforce management platform purpose-built for the region's multi-country payroll complexity, processing $100+ million in annual payroll across 50 countries and achieving 10x revenue scaling. Founded to address the absence of a modern, unified HR stack for MENA-headquartered companies, Cercli delivers AI-native payroll with agent-compatible architecture for the region.
Ashby is a modern ATS for high-growth tech companies built on deep recruiting analytics, integrated CRM sourcing, and automated scheduling; known for transparent published pricing targeting Series A–D tech companies.
About
Ashby is a modern applicant tracking system (ATS) and recruiting platform designed for high-growth technology companies, combining scheduling automation, analytics, and structured interview workflows in a single system. Founded in 2018 and headquartered in San Francisco, Ashby was built from the ground up to serve companies that have outgrown simpler tools like Lever or Greenhouse's entry-level tiers, with a particular focus on deep analytics that let recruiting leaders measure pipeline efficiency, source quality, and interview process performance.
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