Carry1st vs The Trade Desk
Side-by-side comparison of AI visibility scores, market position, and capabilities
Carry1st is Africa's leading mobile gaming and digital content publisher; raised $60M+ total including a $27M Series B co-led by Andreessen Horowitz and Google; enables global game developers to distribute, localize, and monetize in African markets.
About
Carry1st is a mobile gaming and digital content company founded in 2018 by Cordel Robbin-Coker, Lucy Hoffman, and Tinotenda Mundangepfupfu, headquartered in Cape Town, South Africa. The company operates as Africa's leading mobile gaming publisher and marketplace, building the infrastructure that enables global game developers and digital content providers to reach African consumers — a market of over 1 billion people with rapidly growing smartphone penetration and a young, gaming-hungry population that has historically been underserved by global publishers due to payment, localization, and distribution barriers.
$2.45B revenue 2024 (+26% YoY); Q2 2025 $694M (+19% YoY); Q3 2025 guidance $717M+ (+18% YoY); 25.8% DSP market share; 19% US programmatic market; $12B ad spend 2024; 95% client retention
About
The Trade Desk was founded in 2009 by Jeff Green and Dave Pickles, veterans of AdECN (acquired by Microsoft), to build a demand-side platform giving media buyers transparent, data-driven access to programmatic advertising inventory across the open internet. The company operates as a buy-side-only platform — it does not own any media inventory — eliminating the conflict of interest inherent in platforms serving both buyers and sellers. This independence became a core differentiator as advertisers sought platforms they could trust to optimize spend without competing business motives.\n\nThe platform enables media buyers to plan, execute, and measure campaigns across display, video, CTV, audio, native, and DOOH channels in a single interface. Unified ID 2.0 (UID2), an open-source identity framework adopted by hundreds of publishers, provides cookie-free targeting. The Kokai AI system applies machine learning to bidding, audience selection, and creative optimization in real time. The Trade Desk holds approximately 25.8% of the DSP market and 19% of total US programmatic advertising.\n\nThe Trade Desk reported $2.45 billion in revenue for 2024 (+26% YoY) and $694 million in Q2 2025 (+19% YoY). The company trades on Nasdaq as TTD with a market cap exceeding $12 billion. As connected TV advertising accelerates and advertisers shift programmatic budgets from walled gardens to the open internet, The Trade Desk is positioned as the independent operating system for omnichannel programmatic media buying at enterprise scale.
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