Carrot Fertility vs athenahealth
Side-by-side comparison of AI visibility scores, market position, and capabilities
Carrot Fertility is a global fertility benefits platform offering employers customizable coverage for IVF, adoption, surrogacy, menopause, and low-cost medication through 50+ countries.
About
Carrot Fertility is a global fertility and family-forming benefits company founded in 2016 by Tammy Sun, raising over $100M to build the most comprehensive employer fertility benefits platform globally. The company offers employers a highly customizable benefits program covering IVF, egg freezing, donor services, adoption, gestational surrogacy, menopause care, and gender-affirming family building across 50+ countries. Carrot operates a digital-first model that connects members with clinical resources, care navigation, and financial support rather than owning a proprietary clinic network. The platform integrates with leading fertility clinics and medication pharmacies to provide members access to vetted care at competitive prices, including a Carrot Rx program that sources fertility medications at significantly below-retail prices. Carrot serves hundreds of employers including major technology companies, professional services firms, and global corporations that want inclusive fertility benefits covering all paths to parenthood. The company competes with Progyny and Kindbody in the US employer fertility benefits market while leading in global coverage for international employers with diverse workforces across multiple countries.
$1.7B annual revenue; 160K+ providers, 117M patients; 18.15% EHR market share; 6,713+ companies using 2025; acquired by Bain Capital & Hellman & Friedman Nov 2021 at $17B; AI interoperability 2025
About
athenahealth is a cloud-based electronic health records (EHR), medical billing, and practice management company founded in 1997 and headquartered in Watertown, Massachusetts. The company was built on the principle that healthcare administration should be managed as a service — with athenahealth absorbing the complexity of payer rule updates, regulatory compliance, and billing workflows so that physicians and clinical staff can focus entirely on patient care. Its cloud-native architecture, deployed before most EHR competitors moved to the cloud, remains a core technical differentiator.\n\nathenahealth's platform — athenaOne — integrates EHR, revenue cycle management, patient engagement, and care coordination in a single system used by over 160,000 providers across 117 million patient records. The company serves ambulatory practices ranging from solo physicians to large health systems and medical groups. Its continuously updated rules engine processes millions of payer transactions daily, enabling higher clean claim rates and faster reimbursement compared to on-premise EHR alternatives. athenahealth holds an 18.15% share of the US ambulatory EHR market.\n\nathenahealth is currently owned by a private equity consortium of Bain Capital and Hellman & Friedman, which acquired the company in 2019 for $5.7 billion. Annual revenue stands at approximately $1.7 billion. The company competes with Epic, eClinicalWorks, and Oracle Health in the ambulatory EHR market. Its managed-service model, shared payer network data, and cloud-native infrastructure continue to make it a compelling choice for ambulatory providers who prioritize revenue cycle performance and reduced administrative burden.
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