CarMax vs Disney+

Side-by-side comparison of AI visibility scores, market position, and capabilities

Disney+ leads in AI visibility (93 vs 80)
CarMax logo

CarMax

LeaderConsumer Retail

Enterprise

Richmond VA largest US used car retailer (NYSE: KMX) at $26.37B FY2025 revenue; CEO Nash stepping down Dec 2025 with Q3 FY2026 comp sales -8-12% and Edmunds integration competing with Carvana for used vehicle omnichannel retail.

AI VisibilityBeta
Overall Score
A80
Category Rank
#22 of 347
AI Consensus
89%
Trend
stable
Per Platform
ChatGPT
78
Perplexity
81
Gemini
79

About

CarMax, Inc. is a Richmond, Virginia-based used car retailer — publicly traded on the New York Stock Exchange (NYSE: KMX) as an S&P 500 component — operating as the largest used vehicle retailer in the United States with 250 stores across 109 television markets, 30,000+ associates, and fiscal year 2025 revenue of $26.37 billion (fiscal year ended February 28, 2025). Founded in 1993 as a Circuit City subsidiary in Richmond, CarMax pioneered no-haggle pricing and quality inspections in the used car market, introducing a consumer-friendly alternative to high-pressure dealership tactics. CarMax acquired Edmunds (consumer automotive research) for $404 million in 2021, enhancing digital capabilities and cross-platform vehicle discovery. In late 2025, CarMax announced significant leadership changes: CEO Bill Nash stepped down effective December 1, 2025 after nearly nine years, with Board member David McCreight named Interim President and CEO and former CEO Tom Folliard appointed Interim Executive Chair. The leadership transition came alongside a preliminary Q3 FY2026 outlook showing comparable store used unit sales declining 8-12% amid a soft used car market.

Full profile
Disney+ logo

Disney+

LeaderSubscription Services

Video Streaming

Global entertainment giant with $91.4B FY2024 revenue; Disney+ profitable 2024; Hulu 100% owned; ESPN DTC launch planned 2025; Experiences/parks at record levels; Peltz proxy fight won.

AI VisibilityBeta
Overall Score
A93
Category Rank
#5 of 347
AI Consensus
78%
Trend
stable
Per Platform
ChatGPT
94
Perplexity
98
Gemini
97

About

The Walt Disney Company is one of the world's largest entertainment and media conglomerates, founded in 1923 by Walt and Roy Disney in Los Angeles and now headquartered in Burbank, California, trading on NYSE (DIS). The company reported approximately $91.4 billion in revenues for fiscal year 2024 (ending September 28) under CEO Bob Iger, who returned to lead the company in November 2022 following a turbulent period under Bob Chapek. Iger's second tenure has focused on restoring Disney's creative culture, achieving streaming profitability, and restructuring the linear television portfolio as cord-cutting accelerates. Disney+ achieved its first quarterly profitability milestone in late 2023 and sustained profitability through FY2024, while ESPN's eventual direct-to-consumer streaming launch—planned for fall 2025—represents the most consequential strategic transition in Disney's recent history.

Full profile

AI Visibility Head-to-Head

80
Overall Score
93
#22
Category Rank
#5
89
AI Consensus
78
stable
Trend
stable
78
ChatGPT
94
81
Perplexity
98
79
Gemini
97
77
Claude
92
81
Grok
89

Key Details

Category
Enterprise
Video Streaming
Tier
Leader
Leader
Entity Type
company
company

Capabilities & Ecosystem

Capabilities

Only Disney+
Video Streaming

Integrations

Only CarMax
CarMax is classified as company. Disney+ is classified as company (part of The Walt Disney Company).

Track AI Visibility in Real Time

Monitor how your brand performs across ChatGPT, Gemini, Perplexity, Claude, and Grok daily.